Success Beyond Borders

Thriving in Disruption: A B2B Media & Entertainment Guide (S02E03)

This podcast episode discusses how B2B media and entertainment leaders can thrive in a time of major disruption. The media and entertainment landscape is rapidly changing with the rise of streaming, AI, and the metaverse. B2B companies that provide solutions to media companies are facing vast opportunities and challenges. This episode explores data-driven strategies for sustainable growth. The episode also covers how to future-proof revenue streams in a volatile market and how to partner with experienced advisors who understand the strategic levers for profitable growth. This episode is relevant for B2B companies looking to shape the future of media and entertainment.

To learn more contact us at https://ngulam.com/contact

Duration:: 35m
Broadcast on:: 22 Jan 2025
Audio Format:: other

Welcome to Success Beyond Borders from Ingulam, where every week we deep dive into interesting topics for people working at media and tech companies. Right. Today, we're going to be doing a deep dive into this really great source I found called "Thriving in the Era of Disruption, a Guide for B2B Media and Entertainment Leaders." Yeah. And this is from Ingulam, which is a company focused on revenue growth in the B2B media and entertainment space. For sure. And I think this is such an important topic to be talking about, you know, just five years ago, things like streaming and the metaverse were barely on the radar and now they're reshaping the entire industry. Absolutely. And I think you're right, this is a really important topic for anyone who works in media and entertainment, whether you're, you know, directly providing content or supporting those who do. Yeah. So this guide that we're going to be talking about really kind of highlights some of the challenges and opportunities that are out there right now. Absolutely. And that underscores the need to adapt quickly to thrive in this environment. For sure. So, you know, the report paints a pretty dramatic picture, I think, of the industry's evolution. Yeah. Global spending is projected to reach $3.4 trillion by 2028. Huge. Which, on the one hand, is a huge opportunity. It is a massive opportunity. It comes with a ton of challenges, right? Yeah. And what's fascinating here, I think, is that we're seeing, like, a convergence of several major trends each with its own set of implications, like, for example, the decline of traditional revenue streams. Yeah. Like print media and broadcast networks. Right. It's a major disruptor. Yeah. And it's like, you know, the whole concept of, like, tuning in at a specific time is becoming a relic of the past, you know, everyone's dreaming what they want, when they want. Right. Exactly. Which leads to another challenge, right? Right. Subscription overload. Consumers are bombarded with choices. Yeah. Netflix, Disney Plus, HBO Max, and countless others, right? Work with you, well, me. B2B companies need to help their clients stand out in this crowded landscape. Yeah. It's like trying to pick a restaurant when there are a million options on a delivery app. 100%. Yeah. Decision fatigue sets in. And then, on top of that, you have the rise of AI and automation, which is changing everything from content creation to distribution. Right. B2B companies need to figure out how to integrate these technologies effectively. Yeah. And demonstrate a real return on investment. Yeah. AI seems to be the buzzword of the century. It is. But proving its value in a tangible way is key. Absolutely. And we can't forget about Gen Z, right? The first generation to grow up fully immersed in the digital world. Yeah. They have unique preferences for authenticity, personalized experiences, and immersive content. Right. B2B companies need to help their clients cater to this generation's expectations. Yeah. It feels like companies are trying to hit a moving target with all of these, these rapid changes. It is. It's a very fast-paced industry. So, given all this disruption, what are some of the biggest roadblocks that B2B companies are facing when it comes to actually growing their revenue? Yeah. I think, you know, this guide highlights some really significant hurdles. Okay. One is the difficulty of scaling sales operations to meet clients' evolving needs. Okay. So, it has B2B sales often relied on personal relationships and traditional methods. Yeah. But as clients shift to digital and direct-to-consumer models, those old tactics just aren't cutting it. Yeah. It's like trying to sell a horse-drawn carriage. Yeah. And everyone wants a Tesla. 100%. Right. Another challenge is the need for constant adaptation. Clients' business models are changing rapidly, moving from ad-supported to subscription-based or experimenting with new hybrid models. Right. And companies need to be nimble enough to adjust their offerings and support these shifts. So flexibility and a willingness to embrace change are essential. Absolutely. Got it. And then there's the pressure to demonstrate ROI, especially with all these new technologies popping up, right? Clients want to see tangible results. Yeah. Lower-term rates, higher engagement, reduced acquisition costs. Right. If B2B companies can't deliver, they risk losing clients to competitors who can. Yeah. That makes sense, right? Solutions not just promises. Exactly. Right. And that brings us to another major challenge, talent and operational gaps. Yeah. Finding people with the skills to navigate AI, data analytics and emerging technologies can be a real struggle. Oh, for sure. It's a highly competitive market, and attracting and retaining top talent is both difficult and expensive. Yeah. It's not enough to just buy the fancy new tech. Yeah. You need the right people who know how to use it effectively. Exactly. Failing to address any of these challenges, scaling sales, adapting to change, proving ROI and closing the talent gap can seriously impact a company's bottom line. Big time. Yeah. It sounds pretty daunting. It is. It's a lot to juggle. But luckily, the guy doesn't just leave us with a list of problems. Thankfully not. It also offers some pretty compelling strategies. It does. For navigating this disruption and coming out ahead. That's what makes this guide so valuable. It's not just a doom and gloom report. It provides a roadmap for success. Okay. And the key, according to ungulam, is to move beyond incremental tweaks and embrace transformative innovation. So less tinkering around the edges, more bold moves. Exactly. They advocate for what they call deep client discovery. Okay. Using frameworks like jobs to be done to uncover clients' hidden pain points. Okay. I have to admit, I'm not familiar with the jobs to be done framework. Okay. Sure. Could you explain that a bit more? Yeah. So it's essentially about understanding the underlying motivations behind why clients hire a product or service, right? It's not just about the features or functionalities. It's about the fundamental problem they're trying to solve. For example, a media company might think they need a better content management system. But what they're really struggling with is streamlining their workflow and improving collaboration. So it's like being a detective looking beyond the surface to find the real root of the issue. That's a great analogy. Okay. And once you understand the job the client is trying to get done, right? You can develop solutions that are truly tailored to their needs. That makes a lot of sense. So deep client discovery is the first step. What else does the guide recommend? They also emphasize the importance of continuously exploring emerging technologies, right? Okay. AI, immersive experiences, blockchain, whatever is on the cutting edge. Right. Even if it feels risky, experimenting with these technologies through pilot programs or joint ventures can give companies a significant competitive advantage. So don't be afraid to get your hands dirty and try new things. Exactly. And finally, the guide strongly advocates for adopting agile methodologies. This means working in short sprints, incorporating client feedback, and iterating quickly. So it's about being flexible and responsive to change rather than getting bogged down in rigid processes. Precisely by embracing these three key principles, deep client discovery, emerging tech exploration and agile processes, B2B companies can position themselves to not just survive, but thrive in this era of disruption. It sounds like a winning combination. It's a good recipe. But there's one element that seems to be woven throughout all of these strategies, data. You're absolutely right. Right. And it emphasizes that data is the lifeblood of the media and entertainment industry. Yeah. But it's not enough to just collect data, you need to be able to turn it into actionable insights. Right. It's like having a library full of books, but never actually reading any of them. Love that analogy. So the guide offers some really practical advice on how to make data work for you. Okay. First, you need to identify the right key performance indicators. Okay. The KPIs, the metrics that truly matter for your clients and your business. So not just tracking vantage metrics, but focusing on what actually drives success. Exactly. For example, are you focused on subscriber churn, engagement rate, cost per acquisition? The KPIs should align with your strategic goals. Makes sense. What else? Once you've identified those key metrics, you need to invest in building advanced analytics capabilities. Right. This might involve investing in new tools, partnering with data analytics specialists, or developing your in-house expertise. The goal is to use data to spot patterns, predict trends, and make smarter decisions. So it's not just about crunching numbers. It's about using data to gain a deeper understanding of your audience, your market, and your business. Exactly. And finally, the guide stresses the importance of implementing continuous feedback loops. Okay. Data analysis shouldn't be a one-time event. You need to be constantly monitoring your data, making adjustments to your strategies, and adapting to changes in real time. It's about being agile and responsive, using data to guide your decisions and optimize your performance. Precisely, by mastering these data-driven approaches, B2B companies can gain a significant edge in this dynamic and ever-evolving landscape. So data is king, but you need the right tools and strategies to unlock its power. Now, the guide also spends a good deal of time talking about sales teams, which I think is an area where many B2B companies struggle, especially in this rapidly changing environment. Yeah, they argue that traditional sales structures, like hiring a full-time VP of sales or Chief Revenue Officer, can be too rigid and expensive, especially for companies in the growth phase. So what's the alternative? How do you build a sales team that can keep up with the pace of change? That's where the concept of fractional sales leadership comes in. The guide suggests considering this approach, where a seasoned sales executive with deep industry experience guides your sales function on a part-time basis. So it's like having a sales expert on call, ready to jump in and provide strategic guidance when you need it most. Exactly. They bring proven sales methodologies, expertise in scaling sales operations, and a fresh perspective that can help companies break through plateaus and accelerate growth. It sounds like a really cost-effective way to get high-level expertise without the commitment of a full-time hire. It's fascinating that Ingulam actually uses this fractional sales leadership model themselves. Yeah, they're big believers in this approach. Okay. Claiming it creates a domino effect of growth. By instilling proven methodologies early on, accelerating deals, improving conversion rates, and fostering a culture that's both metrics-oriented and agile. Okay, so they're walking the walk. They are. It's like they're eating their own cooking, which is always a good sign. Okay. So they're walking the walk. But let's dig a little deeper into their overall methodology. Sure. How do they actually work with clients to help them navigate this disruption and achieve sustainable growth? They've developed a really interesting four-phase framework that's worth exploring. Okay. It starts with what they call discovery, a deep dive into the client's world through intensive stakeholder interviews. So really getting to know the client's goals, their strengths, their challenges, their fears, the whole nine yards. Exactly. So you understand the nuances of the business, not just the surface level details. And once they have a firm grasp of the client's situation, they move on to phase two, KPI alignment. Making sure everyone is on the same page about what success looks like. Right. They work collaboratively with the client to identify the key metrics that will truly drive growth, ensuring that everyone is focused on the right targets. So no more chasing vanity metrics that don't actually move the needle. Exactly. Phase three is where it gets really exciting. Strategy design. Okay. This is where Angulum uses their expertise and the insights they've gathered to create a bespoke revenue growth plan. So it's a tailor-made approach, not a one-size-fits-all solution. Precisely, this plan could involve changes to compensation models, to incentivize the sales team, adjustments to pricing strategies to better reflect value, or even the formation of strategic partnerships to expand reach. It sounds like they're pulling out all the stops to develop a comprehensive strategy. They are. And finally, phase four is all about execution and iteration. Okay. This is where the rubber meets the road. Angulum's experts work closely with the client's sales team, providing hands-on guidance, conducting pipeline reviews, offering training, and most importantly, adapting the strategy based on real-time market feedback. So it's not just about creating a plan. It's about putting it into action, monitoring the results, and making adjustments along the way. And because they're constantly iterating and refining their approach based on data and insights, they can ensure that the strategy stays aligned with the client's goals and the ever-changing market landscape. It sounds like a really effective methodology, but the guy doesn't shy away from the fact that the next five years are likely to bring even more disruption. Yeah, that's what makes this industry so exciting, isn't it? It's constantly evolving. Sure. But the guy doesn't just leave us hanging, it offers some predictions about the trends that will shape the future of media and entertainment. Okay, let's dive into those predictions. What are some of the things we should be preparing for? One of the most significant trends is the emergence of the metaverse. Oh, of course. While it's still in its early stages, the metaverse has the potential to revolutionize everything from live events and entertainment to education and training. It's mind-blowing to think about the possibilities, attending virtual concerts, exploring immersive worlds, interacting with people from all over the globe. It is. And for B2B companies, the metaverse presents both opportunities and challenges. They'll need to help their clients navigate this new landscape, develop strategies for engaging audiences in virtual environments, and create content that's tailored to these immersive experiences. So it's not just about replicating existing content in a virtual world. It's about creating entirely new forms of content and experiences that are native to the metaverse. Exactly, it's a whole new frontier for creativity and innovation. Yeah. And it's going to require B2B companies to really think outside the box and push the boundaries of what's possible. It sounds like a thrilling but also somewhat intimidating prospect. It is, but I think that's what makes this industry so exciting. There's always something new to explore, some new challenge to tackle. And those who are willing to embrace change and adapt will be the ones who thrive. Speaking of change, let's talk about AI. Okay. It's already having a major impact on the industry. It is. But the guide predicts that its influence is only going to grow in the coming years. Absolutely. The guide specifically highlights the rise of generative AI tools, which are becoming increasingly sophisticated and capable of creating high quality content. We're talking about AI that can write scripts, compose music, generate visual effects, and even create entire virtual worlds. It's mind boggling to think about the possibilities, but it also raises a lot of questions. It does. What does this mean for human creators? Yeah. Will AI eventually replace human artists and writers? That's a big question. And there's no easy answer. The guide acknowledges that AI will undoubtedly change the nature of creative work. Yeah. But it also emphasizes that human creativity and ingenuity will always be essential. So it's not about AI versus humans. Yeah. Right. It's about finding ways for them to work together. Exactly. And enhance each other's strengths. I think the most likely scenario is that AI will become a powerful tool for human creators. Right. Helping them to be more efficient, more productive, and more innovative. It's like having a super power assistant that can take care of the more tedious tasks, freeing up human creators to focus on the big picture ideas and the emotional nuances that AI can't replicate. That's a great way to think about it. It's important to remember that AI is still in its early stages as it continues to evolve. We'll see new and unexpected applications that we can't even imagine today. It's an exciting time to be working in this industry. That's for sure. It is. And speaking of exciting developments, the guide also predicts a continued rise in the demand for both local and global content. Yes. This trend is driven by a number of factors, including the globalization of media consumption, the rise of streaming services, and the growing desire for diverse and authentic stories from around the world. We're seeing more and more cross-border collaborations, co-productions, and acquisitions, as media companies seek to tap into new markets and audiences. It's like the world is becoming one giant content marketplace. It is. And for B2B companies, this presents a unique opportunity to help their clients navigate the complexities of international markets. Yeah. And to understand cultural nuances, language barriers, and the regulatory landscape of different countries. It sounds like success in this global content marketplace will require a combination of creative vision, cultural sensitivity, and business savvy. Absolutely. And it's going to be fascinating to see how this trend plays out in the coming years. Yeah. Will we see the emergence of truly global media brands that transcend borders? Right. Or will local content continue to hold its own? Only time will tell. It's a fascinating question, but one thing's for sure. The future of media and entertainment is going to be global, interconnected, and full of surprises. I couldn't agree more. So given all these transformative trends, how can B2B companies prepare themselves for this rapidly evolving future? The guy doesn't leave us hanging. It offers some valuable advice on how to future-proof your growth strategy. Okay. Let's dive into those recommendations. Yeah. What are the key takeaways? The most important pieces of advice is to lean into new revenue streams. Okay. They suggest exploring alternative models like subscription-based offerings, licensing arrangements, or usage-based pricing, which can help companies diversify their income sources and reduce reliance on traditional advertising models, which are facing challenges in this new landscape. So it's about creating multiple paths to profitability and not putting all your eggs in one basket. Exactly. But the key takeaway is to cultivate strategic partnerships. Okay. They argue that by joining forces with other vendors, industry associations, or even competitors, you can expand your reach, leverage shared resources, and co-develop solutions that address bigger, more complex client needs. It's about recognizing that you don't have to go it alone by working together. You can achieve more than you could individually. Exactly. And it's not just about partnering with companies in your own industry. Right. It encourages exploring partnerships with companies in adjacent industries, like technology, data analytics, or even marketing. Right. This cross-pollination of ideas and expertise can lead to truly innovative solutions. It's about breaking down those silos and embracing a more collaborative approach to problem-solving. It is. What else does the guide recommend? They also emphasize the importance of making continuous experimentation a core part of your company culture, whether it's through developing minimum viable products, running pilot programs, or A/B testing, different approaches. Experimentation allows you to learn quickly, adapt to change, and stay ahead of the curve. So it's about fostering a test and learn mentality, being willing to take risks, and viewing failures as valuable learning experiences. Precisely. And finally, the guide emphasizes the need to invest in your people. They argue that cultivating a culture of curiosity, adaptability, and data fluency is essential for success in this rapidly changing environment. So it's about empowering your team with the skills and knowledge they need to thrive in a world where change is the only constant. Exactly. By investing in your people and fostering a culture of continuous learning, you can ensure that your company is well-equipped to navigate the challenges and opportunities that lie ahead. This has been such an insightful discussion. I'm feeling a renewed sense of both the challenges and the incredible possibilities that lie ahead in the world of B2B media and entertainment. Me too. It's a dynamic and constantly evolving industry. And I think the key to success is to embrace that change, stay curious and never stop learning. Yeah. Their approach is really, it's resonating with me. It's not just theoretical. It's rooted in real world experience and a deep understanding of the industry's challenges. Yeah. I agree. I mean, I'm not going to walk in the walk, not just like in the talk, right? They're four-phase framework, especially struck me as a very practical and actionable way for companies to kind of navigate this disruption. It's a smart approach for sure, starting with that discovery phase where they conduct those intensive stakeholder interviews. Shows commitment to truly understanding the client's unique situation. It's not a cookie cutter approach. It's about tailoring solutions to specific needs. It's like a doctor taking a detailed medical history before prescribing any treatment, right? You need to understand the whole picture to get the diagnosis right. That's a great analogy. And that leads into the KPI alignment phase, which I think is crucial. Too often, companies get caught up in tracking vanity metrics that don't actually reflect their true progress. Look like it. And Gulim helps their clients identify the KPI's that really matter, the ones that are aligned with their strategic goals and will drive meaningful growth. It's about focusing on the metrics that move the needle, not just the ones that look good on a report, so once they've established those KPI's, what's next? Then it's onto the strategy design phase, which is where a Gulim's expertise really shines. They draw on their deep understanding of the industry, their data-driven insights, and their experience working with a wide range of clients to craft a bespoke revenue growth plan. It's a custom design strategy. Yeah. Not an off-the-shelf solution. Exactly. And this plan could involve a variety of elements, right? It might include changes to compensation models, to incentivize the sales team to focus on the right targets. It could involve adjustments to pricing strategies to better reflect the value being offered. Might even involve exploring strategic partnerships to expand, reach, or access new markets. It sounds like they're leaving no stone unturned in their quest to find the optimal growth path for each client. They are. And then, of course, there's the execution and iteration phase where the plan is put into action. But what's really key here is that on Gulim doesn't just hand over a plan and walk away. They provide ongoing support, working closely with the client's team to ensure that the strategy is implemented effectively and making adjustments along the way based on real-time data and feedback. So it's an iterative process, constantly evolving and adapting to the changing market dynamic. Precisely. And I think that's one of the most valuable aspects of their approach in a world where change is the only constant. Having a partner who can help you navigate that change and stay ahead of the curve is incredibly valuable. I couldn't agree more. But speaking of change, let's shift gears a little bit and talk about some of the specific trends that are shaping the future of media and entertainment. The guide paints a pretty vivid picture of what's to come. And it's both exciting and a little daunting, to be honest. It is. The trends they highlight, the metaverse, the rise of generative AI, the globalization of content are truly transformative. They are. They have the potential to reshape the industry as we know it. Let's start with the metaverse, I feel like everyone's talking about it these days. But it's still a bit of a nebulous concept for many people. How does the guide envision the metaverse evolving and what does it mean for B2B companies? Well, they see the metaverse moving beyond the hype and becoming a more tangible reality in the coming years. Okay. We'll see more and more applications for immersive experiences, particularly in areas like live events, gaming and interactive storytelling. Imagine attending a virtual concert, where you can feel the energy of the crowd, or exploring a historical site in a way that feels incredibly real. It sounds amazing like stepping into a video game or a science fiction movie. It does, but for B2B companies, it presents both incredible opportunities and significant challenges. They'll need to help their clients understand how to navigate this new landscape. They'll have strategies for engaging audiences in virtual environments and create content that's tailored to these immersive experiences. So it's not just about replicating existing content in a virtual world. It's about creating entirely new forms of content and experiences that are native to the metaverse. Exactly. It's a whole new frontier for creativity and innovation. And it's going to require B2B companies to really think outside the box and push the boundaries of what's possible. It sounds like a thrilling, but also somewhat intimidating prospect. It is, but I think that's what makes this industry so exciting. There's always something new to explore, some new challenge to tackle, right? And those who are willing to embrace change and adapt will be the ones who thrive. Speaking of change, let's talk about AI. It's already having a major impact on the industry, but the guide predicts that its influence is only going to grow in the coming years. Absolutely, the guide specifically highlights the rise of generative AI tools, which are becoming increasingly sophisticated and capable of creating high quality content. We're talking about AI that can write scripts, compose music, generate visual effects, and even create entire virtual worlds. It's mind-boggling to think about the possibilities, but it also raises a lot of questions, right? Like, what does this mean for human creators? Will AI eventually replace human artists and writers? That's a big question. Yeah. And there's no easy answer. Right. The guide acknowledges that AI will undoubtedly change the nature of creative work, right? But it also emphasizes that human creativity and ingenuity will always be essential. So it's not about AI versus humans. Right. It's about finding ways for them to work together and enhance each other's strengths. Exactly. I think the most likely scenario is that AI will become a powerful tool for human creators. Right. Helping them to be more efficient, more productive, and more innovative. It's like having a super-powered assistant that can take care of the more tedious tasks freeing up human creators to focus on the big picture ideas. Right. And the emotional nuances that AI can't replicate. That's a great way to think about it. And it's important to remember that AI is still in its early stages, as it continues to evolve, we'll see new and unexpected applications that we can't even imagine today. It's an exciting time to be working in this industry, that's for sure. And speaking of exciting developments, the guide also predicts a continued rise in the demand for both local and global content. Yes. This trend is driven by a number of factors, including the globalization of media consumption, the rise of streaming services, and the growing desire for diverse and authentic stories from around the world. Yeah. We're seeing more and more cross-border collaborations, co-productions, and acquisitions as media companies seek to tap into new markets and audiences. It's like the world is becoming one giant content marketplace. It is. And for B2B companies, this presents a unique opportunity to help their clients navigate the complexities of international markets. They need to understand cultural nuances, language barriers, and the regulatory landscape of different countries. It sounds like success in this global content marketplace will require a combination of creative vision, cultural sensitivity, and business savvy. Absolutely. And it's going to be fascinating to see how this trend plays out in the coming years. Will we see the emergence of truly global media brands that transcend borders, or will local content continue to hold its own? Only time will tell. It's a fascinating question, but one thing's for sure, the future of media and entertainment is going to be global, interconnected, and full of surprises. I couldn't agree more. So given all these transformative trends, how can B2B companies prepare themselves for this rapidly evolving future? The guide doesn't leave us hanging. It offers some valuable advice on how to future-proof your growth strategy. Okay, let's dive into those recommendations. Sure. What are the key takeaways? One of the most important pieces of advice is to lean into new revenue streams. The guide suggests exploring alternative models like subscription-based offerings, licensing arrangements, or usage-based pricing, which can help companies diversify their income sources and reduce reliance on traditional advertising models, which are facing challenges in this new landscape. So it's about creating multiple paths to profitability and not putting all your eggs in one basket. Exactly. Another key takeaway is to cultivate strategic partnerships. They argue that by joining forces with other vendors, industry associations, or even competitors, you can expand your reach, leverage shared resources, and co-develop solutions that address bigger, more complex client needs. Right. It's about recognizing that you don't have to go it alone. By working together, you can achieve more than you could individually. Exactly. And it's not just about partnering with companies in your own industry. The guide encourages exploring partnerships with companies in adjacent industries like technology, data analytics, or even marketing. This cross-pollination of ideas and expertise can lead to truly innovative solutions. It's about breaking down those silos and embracing a more collaborative approach to problem-solving. What else does the guide recommend? They also emphasize the importance of making continuous experimentation a core part of your company culture, whether it's through developing minimum viable products, running pilot programs, or A/B testing different approaches. Education allows you to learn quickly, adapt to change, and stay ahead of the curve. So it's about fostering a test and learn mentality, being willing to take risks, and viewing failures as valuable learning experiences. Precisely. And finally, the guide emphasizes the need to invest in your people. Right. They argue that cultivating a culture of curiosity, adaptability, and data fluency is essential for success in this rapidly changing environment. So it's about empowering your team with the skills and knowledge they need to thrive in a world where change is the only constant. Exactly. By investing in your people and fostering a culture of continuous learning, you can ensure that your company is well-equipped to navigate the challenges and opportunities that lie ahead. This has been such an insightful discussion. It has. I'm feeling a renewed sense of both the challenges and the incredible possibilities that lie ahead in the world of B2B media and entertainment. B2B, it's a dynamic and constantly evolving industry. And I think the key to success is to embrace that change, stay curious, and never stop learning. We'll be back in a moment to continue our exploration of this fascinating topic. Stay tuned. One thing that keeps coming up for me is the importance of having the right mindset to navigate this constant change in the medium and entertainment world. You're absolutely right. You're not enough to just react to change, to truly thrive in this environment, you need to embrace a growth mindset, the belief that you can constantly learn, evolve, and adapt to new challenges. It's about being proactive, not reactive, seeking out new opportunities, experimenting with new ideas, and constantly pushing the boundaries of what's possible. Exactly. It's that willingness to step outside of your comfort zone, to embrace the unknown. That will set you apart in this industry. And it's not just about individual mindset. It's about fostering a culture of growth within your entire organization. And I think that's where leadership comes in, right? Leaders need to set the tone, model that growth mindset, and create an environment where experimentation and innovation are encouraged, not punished. Absolutely. It's about celebrating failures as learning opportunities, not viewing them as setbacks. It's about creating a safe space for people to share ideas, take risks, and challenge the status quo. It's about fostering a culture of curiosity, where people are constantly asking questions, exploring new possibilities, and pushing each other to think differently. That sounds amazing, but how do you actually cultivate that kind of culture in a tangible way? Yeah. It feels like such a big abstract concept. It can feel that way, but it doesn't have to be overwhelming. There are some concrete steps companies can take. Okay. For instance, they can implement regular training programs to help employees develop new skills and stay ahead of industry trends. They can create opportunities for cross-functional collaboration, encouraging people from different departments to share ideas and learn from each other. So breaking down those silos and fostering a more holistic approach to problem solving. Exactly. And it's important to recognize and reward employees who embody that growth mindset, celebrate those who take initiative, who are eager to learn, and who aren't afraid to challenge the status quo. Make innovation and adaptability part of your company's DNA. I love that. I love it. Now, before we wrap up our deep dive, I wanted to touch on one more point that the guide mentions, and that's the importance of having a North Star. Okay. A clear vision of what you're trying to achieve as a company. Yeah. Why is that so important, especially in this context of constant change? That's a great question. In a world where everything is in flux, it's easy to get caught up in the day-to-day chaos and lose sight of the bigger picture. Having a strong North Star, a compelling vision that guides your decisions and inspires your team, can provide a sense of purpose and direction amidst the turbulence. It's like having a compass that keeps you on track, even when the storms are raging all around you. That's a perfect analogy, and that North Star should be more than just about making money, right? It should be something that resonates with your team, something that connects to a deeper purpose. Right. Whether it's about empowering storytellers, democratizing access to information, or shaping the future of entertainment, having that shared sense of purpose can be incredibly motivating. It gives everyone a reason to get out of bed in the morning, the sense that they're a part of something bigger than themselves. Exactly. And in a rapidly changing industry like this one, that sense of purpose can be the glue that holds everything together. It's the fuel that keeps the innovation engine running. This has been such a thought-provoking discussion. I'm walking away with a ton of new ideas and a renewed sense of excitement about the future of B2B media and entertainment. Me too. What are your final thoughts for our listeners? I would just encourage everyone to embrace the challenge, stay curious, and never stop learning. Yeah. This industry is full of possibilities for those who are willing to adapt, innovate, and push the boundaries of what's possible. Well said. And to our listeners, thank you so much for joining us on this deep dive. We hope you found it insightful and inspiring. Don't forget to check out Ongulam's full guide, Thriving in the Era of Disruption. For even more valuable information, we'll include a link in the show notes. And be sure to subscribe to The Deep Dive for more fascinating conversations about the world of B2B. Until next time, keep exploring, keep learning, and keep thriving.

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