This podcast episode focuses on how media and telecom SaaS companies can succeed in a fast-paced and evolving industry. Many companies overlook the power of external expertise, which can be a "secret weapon" for achieving growth.

The episode explores several key areas where external expertise can be beneficial:

• Hybrid Sales Models: Companies using hybrid sales models, combining in-person and remote interactions, see revenue increases of up to 50%. They discuss how external experts can help companies implement these models effectively, including assessing sales team skills, defining roles and responsibilities, and determining the optimal mix of in-person and remote interactions.
• Hyper-Personalization: The episode emphasizes the importance of hyper-personalization, noting that B2B companies using it are twice as likely to gain significant market share. External experts with data analytics expertise can help companies leverage customer data to create tailored content and solutions that resonate with specific customer segments.
• Sales Enablement: Sales enablement goes beyond just providing sales teams with tools and technologies. Training and ongoing support from external experts to ensure that sales teams effectively adopt and utilize new tools. The episode mentions an example of a company that used technology to streamline international deals, allowing them to focus on the US market.

• Company Culture: The episode emphasizes that achieving sustainable success requires fostering a company culture that embraces agility, data-driven decision-making, and a customer-centric mindset. The hosts discuss how external consultants with change management experience can help companies navigate cultural transformations, identify core values, develop change management plans, and create a culture of continuous learning and improvement.