In this conversation, Stacy Westbrook (https://www.linkedin.com/in/stacywestbrook/) discusses her journey through the evolution of web design and user experience (UX), reflecting on her background in English and poetry, and how it intersects with her work in digital strategy. She emphasizes the importance of understanding user needs, the challenges of commoditization in UX, and the need for creativity and storytelling in digital experiences. The discussion also touches on the significance of context in user interactions and the balance between long-term engagement and short-term gains in design.

Takeaways
The evolution of web design has been shaped by haphazard decisions.
Understanding user needs is crucial for effective UX design.
The intersection of poetry and design reveals deeper meaning-making processes.
The maturity of UX practice has led to a loss of creativity.
Context of use is essential for designing effective digital experiences.
Long-term engagement is more valuable than short-term conversions.
Curiosity and critical thinking are vital for UX professionals.
Fear-based mindsets hinder creativity and innovation.
Unique experiences can differentiate brands in a crowded market.
Progress in social issues reflects in the design and UX landscape.
titles
Exploring the Evolution of UX Design
The Art of Digital Storytelling

Sound Bites
"How do we create and shape meaning?"
"We need to create unique experiences."
"Progress is happening, things do change."

Chapters
00:00 Cold (cream) Open
00:18 Stacy's Journey into UX and Design
07:11 The Evolution of UX and Digital Experiences
15:35 The Impact of UX Maturity on Design
25:56 The Future of UX and Human Connection
33:39 The Power of Storytelling in Brand Engagement
36:04 Long-Term Vision vs. Short-Term Gains
37:06 User Experience and Usability Challenges
43:24 Understanding Context in User Interaction
49:55 Balancing Brand Storytelling with User Needs
54:55 Reflections on Career and Future Aspirations
55:08 What is one thing that you would change about your profession?
56:20 What is one thing you wish people cared more about?
57:23 What's the best meal you've ever had?
59:01 What do you wish you had done differently?
59:55 If you left what you're doing now, what would you do for a living?
01:01:10 What do you hope to not be carrying anymore?