Jay Jay French

As the founder, guitarist and manager of Twisted Sister, Jay Jay

French spent a hard-fought decade on the New York/New Jersey club circuit

before gaining international stardom in 1984. In his new book, “Twisted

Business,” Jay Jay shares how tenacity, wisdom, trust and reinvention turned

each stroke of bad luck into a rebounding success … again and again, on stage

and off.

Created and Produced by Jared Tuten