The Renegade Billionaire Vlog: My Journey In Marketing, Music, And The Game Of Bidness

Get Random Product To $100K In Sales: Day 53 (Social Media Secrets)

In this episode I reveal which 3 social media platforms I'm going all in on to get my product launch off the ground, and put it on track to earning $100k from a simple $20 product. And I also share why these are the best 3 channels for me to go all in on!!! #infoproducts #ecommerce #saas

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Duration:: 10m
Broadcast on:: 18 Jul 2024
Audio Format:: mp3

In this video, I'm going to review what are my three top social media platforms that I'm going all in on to launch my product and get it up to the targeted mark of 100k in product sales, which is going to take a long time. But I'm going to review what three social media platforms I've decided to go all in on. And also, you know, which one of these, I think is going to be the most important for the product launch. So this is officially day 53 of my challenge to launch a random product, take any kind of product. I already decided I'm going to be launching a book and info product, because I just happened to have written a book in the, you know, Ellie part so actually towards the end of last year. And I think going a little bit into this year. And so I just happened to have a product hadn't really considered how, you know, how I'm going to sell the product wasn't really planning to like make a big kind of sale thing out of it. But when I looked around, needed a product to launch to showcase my product launch, seven figure product launches process. These tend out to be, you know, a product I could actually use. So that's what I'm using. Now, let's look at the actual process for how you launch a product and get it up to 100k or beyond in product sales. So there's what I call my co five, right? And social media marketing, organic social media marketing is one of the five key strategies. There are some other key strategies in the core five, you know, like having what I call the year long profits final, which involves setting up like an email or sequence and things like that. Like there's different kinds of strategies that you can use. There's also paid advertising, which I'm not using at this point, but I might bring into the process later on down the line. Those are always you can get sales for your products, whether that's an info product or an e-commerce product or a software as a service. And so for me right now, the focus is on this thing with organic social media marketing. So why I decided to go all in on this is you don't need money to use organic social media marketing to promote your product. So that's a big advantage. You don't need a big budget, right? You hardly need any money like using YouTube or using, you know, Instagram or Facebook is actually free, but I'm going to show you why, you know, I'm using other platforms besides, you know, besides some of the ones I mentioned. So let's go into the actual three platforms that I settled on because there's like probably hundreds of platforms at this point that you could get on. But why did I choose this three? I think this three you'd like at least the way I see it, they probably have the biggest potential to like to get people looking at your product and to get people interested in your product. So the first of these is Twitter, okay, Twitter X, Elon Musk's Twitter X. I wasn't high on this platform like early on. And I think I changed my mind a few times before deciding that, okay, I needed to use Twitter. But what I have noticed on Twitter is that you can grow your audience surprisingly quickly. And that's the reality guys. So if you need traffic for your product, Twitter, that's where it's at. That's number one. Not number one in terms of traffic, but one of the top three in my view. And so I'm going all in on Twitter to try to get this info product, this book launched and get it making sales and eventually get it to 100k in product sales. Now that's going to take time. Like I say in my seven figure product launches process, it will take maybe anywhere between seven to 15 months to get a product up to a seven figure product launch. Okay, so I understand this is a long term thing for me. It's not something where I'm going to get reach overnight or like start making info product sales like quick, right? Like this is day 53. And you know, I haven't made a single sale. But I understand that's that's the process. I got to follow the process. If you follow the process, you'll eventually get there. And so that's where we are. Now platform number two that I'm using going all in on is LinkedIn. LinkedIn guys is powerful. Here's a quick demographic insight for you. Of all social media platforms, LinkedIn users have the highest median income, which is really incredible. So the people that are on LinkedIn, there's a lot of professionals, there's a lot of investors, there's a lot of entrepreneurs, there's a lot of policymakers, there's a lot of there's a lot of different kinds of people that collectively probably control a disproportionate percentage of global worlds when compared to other social media platform. So if you have anything at all to do with business, it's a good idea to be on LinkedIn because you'll get an audience that you know is well off and can afford to buy your products and solutions. And it puts your products in front of the right people where you can make sales really quickly once things get going. Now, like I mentioned, I haven't made any sales yet and that's totally fine. I'm following a process. I'm working on my process, but I just need to be all in on LinkedIn at this particular point in time. That's part of the process. Now let's move on to platform number three, which is YouTube. Now YouTube is very, very powerful. It's another one of those platforms. I didn't have a lot of doubts about if I should be all in on YouTube because like it's a platform that I personally like. I've learned a lot from people posting on YouTube. I've watched a lot of YouTube videos gained a lot from so I can see the value of the platform. I didn't need to be sold on that like Twitter and maybe LinkedIn where I didn't consume content on there nearly as much. So I kind of knew the value of YouTube, these actual educational content. And so I decided to also produce actual educational content that I know I would watch myself. And that's one of the interesting things about creating on YouTube, right? Like you actually spend some time watching your own content or consuming your own content. If it's good, if it's helpful, if it's genuinely helpful, you'll be like, well, that's interesting that I was thinking about that. Like you actually find your own content to be helpful and entertaining. So those are the three platforms guys. Now big question. And what I thought you would be getting into is which of these three do I think is the most powerful for driving infoproduct sales or product sales for any product. Now I would say that hands down without a doubt, that's going to be YouTube, just because YouTube is long form. Okay, that's unlike Twitter. Twitter is like a tweet is like five seconds to consume. LinkedIn is like posts. That's like literally 30 seconds, 40 seconds to read through a LinkedIn post. On Twitter, you can do a video that's like six minutes, eight minutes, 10 minutes, you can even do some super long videos that are like almost an hour long. I mean, you can go beyond that. But I think for a lot of creators, an hour is like where they're going to chip out, but you can do that if you want. And the value of that is that you get a chance to showcase and talk about your product and really talk about your, you know, your brand, why you are building your product, the way you're doing it, why you made the product, the way you did it. So hands down, that's just a powerful way to be able to build up audience. And so that's what I recommend. It's what I'm going all in on myself as well. I'm going all in on these three platforms, but the top one and the best one in my view, absolutely is YouTube. So you can follow along to see how the journey unfolds. And if you need some resources as well to grow your own side hassle or grow sales of your own products, then you can grab some of my downloads that are free and the links will be in the description.