The Renegade Billionaire Vlog: My Journey In Marketing, Music, And The Game Of Bidness

Deadly Mistakes That Kill 7 Figure Product Launches

If you're launching info products, ecommerce products, or SaaS, watch out for these killer mistakes. They make it next to impossible to have any real growth. Avoid like the plague... #ecommerce #infoproducts #SaaS

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Duration:: 6m
Broadcast on:: 22 Jun 2024
Audio Format:: mp3

All right guys, so I have a quick tip all right for seven-figure product launches And this applies to you if you're an e-commerce or you are in info products or Potentially software as a service you're launching some kind of products based business you want to get more product sales and these are You know three deadly mistakes that destroy and Kill your seven-figure product launch. So don't make these mistakes, but the problem is these things are so easy for product sellers to fall into because they simply don't know any better and you know, they just happen to have Bad habits and bad thinking around how their product is gonna sell. So make sure you're avoiding this If you want to at all have a seven-figure product launch like these things will destroy your seven-figure product launch and the first mistake here is Not driving enough traffic to your product. So if you have your e-commerce store up Don't just expect that people are gonna find it, you know out of out of the blue That people are gonna magically find your store and actually buy you need to actually run traffic to your product launch so you need to get enough enough volume of traffic that Conversions can okay. So not driving traffic not driving enough traffic. That's a big mistake like You'll see people are launching online store and maybe what they do is they actually think that people are gonna come in Practically or through something like SEO or such engine optimization Now such engine optimization is a powerful thing went down correctly, but it takes time It takes a long time to work because you need to build backlinks to your store or to your info product website Or to your software as a service So in the meantime, what's your plan for getting traffic? If you don't have a plan and you're not driving traffic in real volume it's gonna be destructive to your seven-figure Product launch dreams, right? So make sure you avoid that deadly mistake now mistake number two is People are too scared to test out page traffic. So what you see often in small businesses is that Small businesses want traffic that's entirely free which is all right because I understand it as a small Business person myself. I understand like, you know, you're trying to save money. You're trying to be economical You're trying to kind of get out there on a lean Kind of approach and that's great, but if you have a product that's been selling and you're making cash It's almost criminal not to try test out paid traffic There's this saying that we have in the English language you get what you pay for It doesn't always work that way, but in a lot of cases in particular in traffic. It does work that way although you got to Buy your traffic from reputable traffic sources, right? Don't just write a check and expect to get The best quality traffic without actually testing out and verifying and making sure that traffic is what it is Then I would recommend buying traffic from reputable sources like YouTube ads Twitter ads Instagram ads What's the other one? There's a bunch of these like LinkedIn ads, you know, those are those are good might be more expensive, but still pretty good Those are gonna be reputable traffic sources where you can get really good high-quality traffic for your launch And that leads us into mistake number three deadly mistake This is a deadly daily mistake just like the other ones and that's an over reliance on paid traffic What yes, I know I just said you gotta be willing to step into paid traffic but often what I've also observed and what happens in Infoproducts, you know e-commerce SaaS product-based businesses is the entrepreneur comes out with a product idea and then they run some Facebook ads or some YouTube ads and they get some initial success and they write that ad out and then somehow they are Their business kind of stows out at some point where their product just kind of stows out and it's still selling But sales are not increasing. They might even be shrinking and they're still spending the same maybe even more on Ad spend so the problem that happens here is when you have an over reliance on paid traffic What it means is you you are a one trick pony you are dependent on the Advertising platforms you have no second or third tricks for driving traffic to your launch and that's a problem So what you really should be doing is you should be experimenting with other traffic sources? You should be looking to get into some organic social media marketing. You should be running some P out campaigns You should be running some growth hacks, right? To get more traffic Experimenting experiment experiment experiment. That's how you break out of those limiting constraints those boxes that Trap your product sales in a you know in a no growth area So those are the deadly mistakes to avoid if you want to have a seven figure product launch Avoid these and you see a lot more success If you need some free resources to help you with your product sales, you can grab my freebies the links will be in the discussion