While shopping Wal-Mart, I recently listened to a podcast with Victor Frankl's grandson, Alexander Vesely. He discussed his Frankl's book Man's Search for Meaning, one of the greatest books of the 20th century.

In response to a question about Frankl's most favorite quote, Vesely identified a frequent question that everyone asked his grandfather, "What is the meaning of life?"

In this episode, I explore Frankl's response and why it resonated so much with me.

Wal-mart is a powerful incubator to answering some of life's most pressing questions.