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The Glossy Beauty Podcast

Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'

Kathryn Winokur launched Hally Hair in 2021 after working for companies including PepsiCo and Dove. From engineering college partnerships to hosting a trip for Alabama sorority girls, the brand has succeeded by keeping its finger on the pulse and remaining deeply entrenched in youth culture. Its latest move is a timely one, too: On March 6, it introduced Lady H, a $39 alcohol-free hair perfume that also adds shine to hair. The scent launched DTC and on TikTok Shop and will hit Ulta Beauty — in all doors and online — on April 20. "We see hair and fragrance as some of the most individualistic forms of self-expression. That was the driving force behind Hally's new hair perfume," Winokur said. In this episode of The Glossy Beauty Podcast, Winokur talks about filling a white space with Hally, getting insights directly from Gen Z and launching the brand's new product, Lady H hair perfume. The scent has notes of ripe cherry, jasmine vanilla and deep moss.
Broadcast on:
13 Mar 2025

Kathryn Winokur launched Hally Hair in 2021 after working for companies including PepsiCo and Dove. From engineering college partnerships to hosting a trip for Alabama sorority girls, the brand has succeeded by keeping its finger on the pulse and remaining deeply entrenched in youth culture. Its latest move is a timely one, too: On March 6, it introduced Lady H, a $39 alcohol-free hair perfume that also adds shine to hair. The scent launched DTC and on TikTok Shop and will hit Ulta Beauty — in all doors and online — on April 20.


"We see hair and fragrance as some of the most individualistic forms of self-expression. That was the driving force behind Hally's new hair perfume," Winokur said.


In this episode of The Glossy Beauty Podcast, Winokur talks about filling a white space with Hally, getting insights directly from Gen Z and launching the brand's new product, Lady H hair perfume. The scent has notes of ripe cherry, jasmine vanilla and deep moss.

Kathryn Winokur launched Hally Hair in 2021 after working for companies including PepsiCo and Dove. From engineering college partnerships to hosting a trip for Alabama sorority girls, the brand has succeeded by keeping its finger on the pulse and remaining deeply entrenched in youth culture. Its latest move is a timely one, too: On March 6, it introduced Lady H, a $39 alcohol-free hair perfume that also adds shine to hair. The scent launched DTC and on TikTok Shop and will hit Ulta Beauty — in all doors and online — on April 20. "We see hair and fragrance as some of the most individualistic forms of self-expression. That was the driving force behind Hally's new hair perfume," Winokur said. In this episode of The Glossy Beauty Podcast, Winokur talks about filling a white space with Hally, getting insights directly from Gen Z and launching the brand's new product, Lady H hair perfume. The scent has notes of ripe cherry, jasmine vanilla and deep moss.