Storytelling For Social Impact E6: How Simple Drawings Started a Global Conversation with Jonah Sachs
In this episode, our host Ravinol Chambers introduces Jonah Sachs, a notable author, speaker, and pioneer in viral marketing, discussing his groundbreaking work and perspectives on storytelling for social impact.
The conversation features an in-depth look at 'The Story of Stuff,' a seminal animation by Sachs company that addressed sustainable consumption and gained massive popularity (over 60 million views before YouTube).
Sachs shares insights on the importance of relatable storytelling, humour, and authenticity in captivating audiences, as well as methodologies for making complex topics engaging and digestible.
The episode also delves into how myths and legends can be harnessed to create contemporary meaning and the role of intelligent disobedience in challenging and transforming traditional narratives.
Listeners are encouraged to leave a review to help grow the podcast community focused on impactful storytelling.
00:00 Welcome and Introduction
00:28 Meet Jonas Sachs: a Pioneer in Digital Marketing
01:33 The Story of Stuff: A Case Study
03:42 The Impact and Legacy of The Story of Stuff
14:28 Exploring Myths and Legends in Modern Storytelling
23:29 Intelligent Disobedience and Challenging the Status Quo
28:24 Conclusion and Community Call to Action
Jonah Sachs
Jonah Sachs is an American storyteller, writer, designer and entrepreneur. He is the author of Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future and Unsafe Thinking: How to Be Nimble and Bold When You Need It Most.