Do you know what stops companies from creating truly new experiences in the iGaming market? Paris Smith, an advisor and gaming industry expert, says that the focus is often on maximizing what's working rather than exploring new concepts.
iGaming companies are so preoccupied with incrementally improving their existing products, like European football, because it provides a higher return on investment. Paris highlights the challenges of balancing innovation with maintaining current offerings, as well as the regulatory hurdles that can hinder creativity.
Despite these obstacles, she believes the solutions will come from younger entrepreneurs who understand user-friendly designs from other industries and are willing to seek customer feedback.
By embracing new perspectives and prioritizing the user experience, iGaming companies can unlock truly innovative experiences that captivate players and stand out in the crowded market.
0:00 Improving Product Design & User Experience in iGaming
5:44 The Role of User Feedback and Leadership in iGaming
11:29 Building Innovative Teams and Managing Regulation
14:22 Responsible Gambling and AI in iGaming
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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.