What strategies can B2B providers employ to navigate global expansion and build successful partnerships? 

Marija Hammon, a marketing director at Relax Gaming, emphasizes the importance of balancing centralized operations with local hubs, maintaining brand consistency while adapting to regional demands, and fostering cooperation and trust across diverse teams. 

She highlights the need for thorough market research, tailored product offerings, and a long-term vision to forge lasting global partnerships. Marija’s approach underscores the value of patience, humility, and a deep understanding of local audiences in driving successful international expansion for B2B providers.

0:00 Global Partnerships and Trust  

1:22 Deciding on Centralization vs. Local Hubs  

2:56 Balancing Adaptation and Product Integrity  

4:14 Building Cooperation and Trust in Regional Teams  

7:01 Navigating Varying Regulatory Frameworks  

9:13 Building Global Partnerships and Trust  

11:42 Defining Success in Market Entry 

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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.