Bali, good morning. I ask them great to meet you. Thank you for your time. I have a few questions for you, but let's start off in a minute by just asking, just tell me a little about VU Night and about the company and about what it does. Just tell me a little bit about that. Oh, brilliant. Good morning, George. Good morning, everyone. My name is Bali. I'm the founder of the VU Night. VU Night is a digital art technology company. The company providing, we call them digital art congress of digital art frames. It's peaceful hardware that's really different from traditional monitors or TV screens. It has no reflections. So if you put the oil pan work on that, you will say the real thing. It's just phenomenal. You have to say that and you understand that the whole quality is so apart of this hardware, we also collaborated with the world of well-known galleries such as National Gallery, Scotland, Art Institute of Chicago. They provided the big amount of work for a platform and also the art keys contribute to their work as well. Currently, we're working with the four hundred old contemporary art keys. They have the artworks in our platform. So our customers, after purchase digital art congress, they can consume these artworks. So you can have new artwork every day. So that's kind of a concept. This is opening for the consumer, but we also, last month, we launched for the business users as well. So for the business users, what we're doing is probably giving a background in here about myself. I have been working on the digital advertising displays for 17 years. We were the first company manufactured digital advertising displays for digital studies for advertising in the retail shops. You saw them everywhere. So that market is really, really good, it's not really good. What happened, we realized that now, too many digital advertising displays in the shops, everywhere, so the people just ignore that. So for advertising, yeah, you can understand the most important part is novelty. So the people cared about this commercial content. So I was thinking about that if we display the content of the art, so the people, everybody, appreciate the art, love the art, just imagine that. If you are interested in cost of the coffee, there's beautiful art showing on the screen, and sadly, if the cost of coffee showing one commercial, you will get, you know, that's the idea behind that. So yeah, go ahead. No, I was going to say the idea of an art and all the creative aspects, which I love the idea that blend it with kind of innovative technology that then creates something that nobody's really had before, which is this flexibility of seeing lots more art. I think it's just brilliant. So I haven't seen one of you. I can't wait to see the device and see how it works. I'm definitely going to make sure that happens. So no, excellent, excellent. So just how did you get to do this? So what just it kind of puts 60 second, 90 second kind of background in terms of how you ended up in the CEO of this business? How did that happen, then, Bollith? Okay, very good. As I earlier mentioned, I was a founder of all the technology that he's digital advertising display manufacturer for 17 years. Common goes on fantastic as well. And then I have friend, she is our guest. We're a really good friend. She talked with me, said, Bollith, you have to really keep this set on your business. So think about the hot and okay, you have the artist. She taught me that the artist, most artists, it's really, really or hot for you to use. She used to give me a data. She said, the average, which is in Yuki, which is around 11 pounds, she said, the average income of the artist, it's less than 3 pounds. Yeah, it was, I've heard that I was so sorry to painful to hear that. And then that was stuck in my mind, okay, what I can do to help her. So obviously, I'm doing the display. So I think about the product, able to play the artwork in a digital way that we work. This is almost similar with Spotify on me with the kingdom. If you think about before that, we're buying the CDs and it's a pain safe. Now you can just open Spotify and listen to any music you want to. So I just want to develop a similar platform. So you've had a digital art cameras and showing the artwork. So the customer can benefit from, appreciate the art, easily. And artists get every, everyone gets benefit. Artists get well paid. So that's an idea behind it. Sure, sure. I love the ideas as well being absolutely. No, exit. So, but this is, there's a whole set of kind of innovation in this. So just talk to us about that process because I'm guessing that there are times when you want to achieve things, but you know, this is hard. You've got to do the development work you've got to invest, knowing that this will work and will return. But in the meantime, there's an investment phase before you get that return. I'm guessing. How did you cope with that? What are the clues and the ways to manage a situation where you can see a vision of where you want to get to and you're going to invest first before you get the return? Does that resonate with you? Absolutely. I would say, I was lucky one because I had another company, OC technology, which gave me a great foundation. A lot of talent work on there allowed me to develop this piece of hardware, very cost-factivity. I don't know if that makes any info for any new startup to develop such products that require quite a lot of money. But for me, I can use that resources to do this work. So I was quite lucky, first of all, on the hardware side. Obviously, there, because I was in the business world for a real body, a long period time, has good connection with these angel investors. So they, at a very stage, they put money in to help me to continue to develop the product. So basically, I want to say, I could use talents behind me and some investor behind me, allow me to do this work. But this is just like a foundation and then you have to carry out work. So you want to innovate and you have to collaborate with multiple, I would call them ecosystem partners. So let them to help us to do the work. So earlier, probably I mentioned that, like, when you mentioned this KTP project, we collaborate with the Doddingham art school, so who sponsored by Innovate Yuki. So we can use the breeding research talent from university to help us to conduct some research working here. And we use that actually a very interesting project. What we did research is, you know, we said we did the art for the people, but the whole thing is our art can affect you. So we did one research we found, we called Balfidicard, the meaning of Balfidic in here is more like trees, the waters. So showing the artwork of this beautiful nature thing, it will have people who has a dementia, who has mental health problem. So we found that and that was almost two years research. So what we do is, yeah, on that, so we can create art platform, can create a playlist of the artwork, which we call Balfidicard work or customers who want to have kind of like math and therapy. So this is great. The people love that. Yeah, I'm sure there are so many facets to this. It's just amazing. I am personally really, you know, really take with this whole idea, I have to say, but fantastic. One question about, because we clearly do need investors, you're very passionate and proud of your innovation and what you can achieve, but sometimes there's that process of trying to get that message across to them so that they then will kind of invest. And I know there's about risk and those kind of things, but I just wondered if you'd any experienced thoughts or ideas about how you do that, how do you best when you're getting an investor who probably knows nothing too much about it, but you really want them to, how do you get that message across clearly and succinctly to get them excited? Are there any clues about that, Bali? Okay, myself, the 13th investor, we call them and join Westerners. And here, they're all good friends of life. So they, I would say the first one, they believe it's in myself, rather than in the project, that's the first one, it's because I had a relative success business before already, they are friends of mine, they said, if you want to start another venture, just give me call will in West. So that's like, more or less like, believe me myself. That's the first thing. And then some investors in here, it's they are also, it's believe my passion. It's, it's not about really about product self, it's bought by passion. They can really see that. I love that. I want to change the art industry. I want doing innovation, this body, whatever, if you have that passion, you will have success. So being West, rather than this in the project self, yeah, I will say it. I think about different property from other founders. You know, I love that, because both those things, they're kind of trusting you. And then also the passion you shine is, is really interesting, because that's, you know, that's not about a spreadsheet and about investments and returns and percentages and those kinds of things. It's, it's more about the human part, the relationship part. And I think that's a, that's a really important part of anybody who's going to be successful, because I am sure you've been through some dips along the way. And then some successes, it's a bit of a roller coaster. But if you've got that resilience and they trust in you and you've got that passion, then that that's why that works. Excellent. So what, what, what might be the big learnings that you've had then through your career body that you could share with people in terms of what, what, what comes to mind when I say, what's the, what's the big thing that you've learned through all this process that, that's, that's made the success. Any major learnings? One of the major learning aids you have to be receiving is the word you call them earlier. To make success sounds, it really sometimes take a long time. I don't know, like, like if my front being is also technology is that as mentioned earlier, I started 17 years ago. The first about year, the time of being is it's because it once gains new products, it's very, very innovation. People don't understand what it is. And then you have to spend a lot of time to educate the marketing, to let the market understand what you're doing. And before you can harvest. So quite a lot of entrepreneurs probably don't have that patient really after a few years. They just change the direction or give up. So I would say you really need to be able to stay on there to fight an eventually market will come out. But of course, you have to come up with your product and services to make sure that it has future. So once again, for the real night, this business is a digital art. It's a new way to show in the art. Once again, people don't understand that it will require very long time. I understand that I have to gain to educate the market, that meant to understand what it's about. But eventually, I believe it's going to be the future. So I will stay on there to fight. So for all the other entrepreneurs, yeah, we need to fill that. Absolutely. And again, it comes back to your passion piece. So thank you for that. One of the things I do tend to ask about is because it's one of the most popular topics is about people and about people who work for you. People work around you. Have you got any thoughts about I see recruit to people and you've got to stake up? Now, what's your thought about what's important about the people that are around you or the people that work for you in terms of making the business of success? Any thoughts on that area? Oh, Brady, this is a result that probably will be my number one asset is the people. Also, when I create all the technologies, things are the startup, you have no money. You couldn't recruit the top talent. So what I started with the college students, the people who just finished university, finished college, they joined with me. So everybody, it's me. So we learned from each other. And then when company company girl, I always get people from the university. I teach them, I train names, they always stay with us. So probably you won't believe that in the last 17 years, you might be in his career and never fair any person. So yes, all I say, they won't move. They move well. Obviously, they get great training here and they move to a better company, a better career. And I can't quite say a lot of things. So most employees, another business, all these technologies, they serve with company, it's almost since graduate, so like 17 years, 15 years, it's a bunch of brilliant people. So most important part is everybody has, they are all spark, a kind of sparkling site. So you don't look at their problems, you really inspired them doing their best in their own BBT. So if you capture that, they all wait to contribute with her for the company. So the company all agree. So I will say, yes, just try to have them really sincerely have them and try to cope with the problem with them together and you're sparing them to do their best part in their own site. And yeah, we all get better things. No, okay. And I guess that reflects the passion piece you talked about before. If you see them sparkling and they've got that kind of passion, then it's going to be, it's going to compound and therefore everything's going to work well together. No, that's really, that's really fascinating. And I love that angle. So what about the future? What do you think the challenges are for you, for the future when you think about growing the business and the future years? Oh, for the real nice site earlier, I just mentioned as well, this is a new concept. It's one of the biggest challenges I think in here is we are really changing people, the behavior, how to appreciate art. It's not really task. Once again, this is going to, you need to do a lot of time to educate potential customers, which is for me, I need to spend a lot of time to build an ecosystem, not owning us. And from the archives, from the people who installing that, from the galleries, from the art festivals, I need to collaborate with all these partners together. They are not customers. They are past customers. They can help us together or educate the customers that, okay, this is going to be the future. So I will say this one, it's there's no shortcut. It's in the time, reading the time to get this message across. I will say this is going to be the first big challenge. Right. Okay. Excellent. And kind of towards the end, just is there anybody on the way that's inspired you through all of this, people that you either follow or read or podcast, all those kind of things, anybody that you find has been inspirational? Oh, of course, actually, the one I really admire is James Dawson. I was listening to his story, which is the hot-beat, the bad-beat, the first-station vacuum machine. And he developed a thousand products. It was unbelievable. And so a very long period time. And he obviously gave up all his savings. And he stayed in the home and through many years development. And finally, he developed products. Even after he developed products, he still didn't even have a commercial success. And this is the work you can put story as you guys have been choosing. You can read about that. And if you fight, you know, he's a marketing company for the patent, he launched products in Japan. It's not even a cheap success. That was lovely story. So the story 100, that is for any innovation, you need some time, you need some great effort and dedication to develop a piece of products you want to do. Isn't this not to come with more? Absolutely. I think the stories didn't work there, something at 243 versions of the vacuum cleaner before the version. In other words, that idea that you have to be allowed to fail to then ultimately succeed. I think that's, and it sounds like, yeah, you've learned the same kind of messages and those kind of things. So excellent, excellent. Great. So it's really great to speak to people. I really enjoyed that. And absolutely all the best with the business, I'm sure it's going to be hugely successful and successful internationally. So wonderful. All the best to you for the future. Oh, thank you very much, Regarders. Thank you. Excellent. So that colors the end of the piece. Again, it's, I don't have these things too long because I think, you know, at the end of the day, people do things in bite-sized chunks and therefore to have it. But no, that was excellent. And it's, it's, I love some of the things that you talked about in there that will kind of pull out the passion piece and so on and so forth. So that's true. So how did you end it? You're in Birmingham, right? Yes. So what's the story that you ended up in Birmingham? Is that, is that, is that where you bought my screen? No, no, no, not really. Actually, I studied my PhD in North in time after that. Okay. Uh, I did AI actually quite from treason. It was 20 years ago. I studied artificial intelligence on the voice recognition, speech recognition. I do that computer understand what the human language that's my background. And on that time, 20 years ago, there's no commercial job for AI. So, and so luckily now, and I don't want, on that moment, I don't, uh, first of all, I really do love academic, love research. But on that moment, I was young. I don't really want to stay in the worst day. I want good to come or reward, have look what's happening. But unfortunately, there's no really AI work. So what I have to do is I joined the company's research or in-kit company in Glasgow. It's the, it's, it's doing the pretty hex input. I do technology companies. So I worked on there for one half years. That was late 2006. I watched one TV commercial. It's, it's beautiful, uh, commercial. You have to watch, it's in San Francisco. You know, this has step heels. There's a color for bums in both. Oh, yeah, yeah, yeah. Remember that. Yeah, I do. I do. I do. Absolutely. Yeah. It's the most beautiful artwork that they were saying. And, and I can't remember what we, we, we, which commercial, which company, which brand? It was a TV company. Exactly. It's so me. It's so me. Yeah. At the end, it's Sony Bravia TV. I was just amazed. Really. You remember that our traditional TV with CRP TVs were big, sick. That's the first really commercial LCD black TV on the market. So I was loved and there was that missing, because I was on computer, you know, they seem to actually understand the, uh, this LCD technology, family, I see that become like consumer, affordable products. So I was thinking, wow, uh, this really has great usage in the future of what we can do with that. So I was thinking about that, uh, that developed some products, me with a my classmate who we were teaching. We were just watching the commercial as a singer. What do we can do? So we come this year, said, okay, they select small beanies. Just remember 2006, 2007, on that time, there's no social media. There's no Google or small beanies. Holding advertising channel. It's really, it's, uh, you think local newspapers, radio stations, you know, these trade fairs, that's about. And then I think if I develop a digital advertising display, putting set shop or shop window, people passing by, they can say that the world went on. So, uh, that was 2007. I developed these products actually in Aberdeen. Yeah, because my classmates, you know, my friend came and his wife leaving Aberdeen, so a quick match up for 2007, and showing the name at Aberdeen. And I just really wanted to be able to join me very quickly. They have to move back to China, their Chinese as well. So left myself in Aberdeen for, for, for, for, for almost two years. And then also tonight, we found our customer, most of our customers, based in England. Really, I would say around the London guy here. So I cannot afford leaving London. So I moved to Birmingham, which is Singtongue. So now I'm on that. I understand. I understand. No, okay. And I'm close. I'm, I mean, structures. I'm just a bit further across to the West. So, uh, so, so one third, so have you, I mean, there, do you have a, I kind of a showroom, a gallery, I guess. Yeah, call it. Okay. So I must arrange to come along and see this. Please. And, and there's one other thing that, and I, it's, it's a bit of a nod connection, but a good friend of mine, he's actually the head of innovation, um, the clove company. That's KOH, LER. It's a major. It's actually a bathrooms company, which is a global business. Um, they, I mean, they've got, they do a billion dollars of sales in China, as it happens. So they're truly international. Um, but he's always interested in things like this. And I don't know if there'd be any kind of connection or value to, but I, I'm definitely make him aware. He's called, he's called Craig Baker. I'm going to make him aware of, of, of what you're doing. Cause he just might be the, you know, they, they're very, as a, as a, as a manufacturing business, but they're seriously into art, and they have their own art center and all those kind of things. And they love all things, art and technology and everything else. So I, I, there may not be any valuable connection, but just in case there is, I'm going to introduce you to Craig, uh, and, and I'm sure he, he, he kind of come along and have a look and all those kind of things. Please, Roger. I love to do that. Thank you. Uh, do that. So, okay, I'll do that. So I'm going to, I'll send you, um, I'll work out when I'm in Birmingham and, and if I can come along and then kind of meet you and see the product, I'd love to do that. You must do that. Yes. Thank you. Not take it from there. Wonderful. I really appreciate your time. Thank you very much indeed. Have a good day. Have a great weekend. Uh, and I promise I will see you soon. Okay. I'm sure. Thank you. Bye bye. Thanks a lot, Molly. Thank you. Bye bye. Bye bye.
