In this episode host Matt Heinz interviews Guidant Financial CEO Dave Nilssen. They discuss his entrepreneurial journey and an important moment in time when he knew he had to pivot to a new business.
- Nilssen describes how his aversion to being sold changed his model for selling
- Why "cold calling" wasn't an option for his business
- How he moved from a monthly to a quarterly dashboard for planning
- How he created “Inbound” lead generation tactics that fill his pipeline
- How they created good relevant, creditable content
- Nilssen talked about the The Pivot which is a process, a moment in time, when it is suddenly clear that the time has come to PIVOT to a new business model
- The PIVOT can be from one business to another
- The PIVOT can be from one career or job to another
- How to analyze the business gap
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Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to:
sheena @ Heinzmarketing dot com