In this warm and engaging podcast episode, Stephen converses with Kim Skildum-Reid, a renowned sponsorship expert. They delve into the evolving sponsorship landscape, especially post-pandemic, highlighting strategies for engaging remote fans and adapting to changing consumer expectations.

Kim shares her approach to inclusive strategy development, emphasizing stakeholder involvement and education. They discuss the influx of Middle Eastern investment in sports, the balance between technology and human connection, and the importance of originality in content creation.

Kim offers insightful advice for newcomers in sponsorship, stressing the need for creativity, proper measurement, and aligning sponsorship with overall business objectives.

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