Watch the YouTube version of this episode HERE
Are you an attorney looking for a quick elevator pitch? In this episode of the Maximum Lawyer Podcast, Tyson delves into the significance of defining a niche for legal professionals.
Determining what your niche is can be helpful for attorneys making connections and getting clients. Tyson provides a simple formula attorneys can use to explain what your niche is to others so they understand you better. Finding your niche involves determining who your target market is and then adding the value you bring to them. For example, if you are a criminal defense attorney, your niche can be that you represent offenders and help them navigate the legal system. It is a way to let others know exactly what you do in a short amount of time.
Take a listen and use this formula as a way to nail your elevator pitch!
00:23 The importance of clearly explaining your niche as a lawyer
03:19 A simple formula for niche explanation
04:23 How to communicate niches effectively
Tune in to today’s episode and checkout the full show notes here.
[MUSIC PLAYING] Run your law firm the right way. This is the Maximum Lawyer Podcast. The Maximum Lawyer Podcast. Your hosts, Jim Hacking, and Tyson Nutrips. Let's partner up and maximize your firm. Welcome to the show. Welcome back to another Saturday episode of the Maximum Lawyer Podcast. This is Tyson. And I'm really excited to talk to you about today's episode. I'm going to be helping you explain your niche. I think this is a really, really easy way of doing it. I'll give you a couple examples. Sometimes I think we struggle with this a bit, and it's going to be pretty helpful. I was doing an interview with a guild member the other day, and I'm going to talk to you a little bit about that, and I had me thinking about this. Before I get to that, though, I want to remind you, if you want me to cover something on here, and I'll tell you, it's been really cool being at the quarterly mastermind here in Charlotte. That's where I'm recording this episode, and it's cool hearing people talk about the Saturday episodes, and it's somebody that people have brought up over and over again, and it's cool seeing the numbers. We watched the numbers, too, but it's an even better experience for me whenever I have people that tell me, hey, I was watching this episode, and you mentioned this thing, and so I think it's pretty cool, and I guess they don't say they're watching the episode. They usually say that they're listening to the episode, but we do have these on YouTube as well, but it is cool to hear that from people, and also getting those text messages. So when you text me, I'd love to see it. So text me at 314-501-9260, 314-501-9260. Let me know what you want me to cover, or just say hi, and make sure you put your name in there in case I don't have it, okay? So make sure you do that. All right, so let's get into today's topic, and that's defining your niche. And so where I had this idea was, we were, I was interviewing Ashley Smith. She represents dentists that are transitioning out of their practice, okay? So it's essentially selling their practice or, and it's not always selling their practice. They may, they may work for the practice for a while, but it doesn't matter what it is. She helps people transition out of their practice and dentists transition out of their practice. So I think a really simple way of just explaining your niche to people, where like, if you're a criminal defense attorney, well, what do you do for, I'm a criminal defense attorney. I think, I think people typically do get that. I don't think it's as powerful, but I think people do understand, hey, I'm a criminal defense attorney. When I, if I say I'm a personal injury attorney, there's so many misconceptions about a personal injury attorney that I think to some people, it's somewhat triggering. It's almost like talking about being a vegan or crossfit, things like that. People are very polarized about things, and personal injury attorney can be polarizing. But there, I think there's a simple formula that you can use to explain this to people that may be a little bit less polarizing. So here's the formula. It's very, very simple, but I think it's an effective way of doing it. So first one is, okay, who's your target market? Who, it's the who part of that, okay? Target market, who, who are we talking about? So in my case, it's people that have been in a car crash or for Ashley, it's dentists, okay? Or for people that are criminal defense attorneys, people that have been charged with a crime, that kind of thing. And then what you do is you add in, okay, the value that you provide to them, okay? So Ashley's might be, I represent dentists, transition out of their practices so they can live the lives that they've always wanted to live, that kind of a thing. Whatever flavor you wanna put onto it. You know, criminal defense attorneys. You know, I help people that have been charged with a crime, navigate the criminal system, because, you know, put a because in there and then, you know, why? You know, for me, you know, I may not say car crash, but I think it would be easier if I did say car crash 'cause most people get that. Then there's why I hesitate a little bit because, well, what do you do, dog bites? Do you do this? And maybe it's a good way of triggering that so they could ask more questions. So I might say, you know, I represent people that have been injured in a car crash, get to the doctors they need to see, get their medical bills paid, and get some money in their pocket so they can get their lives back on track after being injured, that kind of a thing. And so you, it's a really simple thing. The who, you know, I represent people that have been injured or I represent people that have been injured in a car crash, and then the value, okay? Getting them to doctors, getting their medical bills paid, putting some money in their pocket so they can move on with their lives. That though, so that's a really simple way of doing it. It's a simple formula. I think this is easier to understand. 'Cause I have talked a little bit about elevator pitches in the past. This gives you a formula though. So this allows you to explain your niche. It's just a simple yahoo plus the value you provide. That's it though. Hopefully this was an easier way of understanding this and something you can use to implement and that way you can add it to your arsenal of tools. But that's all I have for you this week. Just as a reminder, make sure you shoot me at that text. I would love to hear from you. I love doing this episode. I think it's a lot of fun. It's great hearing about them, but more importantly, it's important that you all get some value out of it. And I want to make sure that that is happening. So if there's anything you want me to cover, make sure you do let me know. Until next week, remember that consistent action is the blueprint to that. Turns your goals into reality. Take care, have a great weekend. Thanks for listening to the Maximum Lawyer bad guy. Stay in contact with your host and to access more content. Go to maximumlawyer.com. Have a great week and catch you next time. [MUSIC PLAYING] (upbeat music)
