TL;DR Discover how aligning core values with smart business growth fosters a strong company culture, paving the way for a successful business exit. • Is the pressure to constantly grow leaving you overwhelmed? • Do you find it challenging to align your company's growth with its core values? • Are communication issues within your team hindering your progress? • Have you struggled to maintain focus in your business amidst the chaos of technology? • Have you defined a strong niche with a clear marketing message and brand identity?In this episode of "The Business Philosopher Within You" podcast, host Bhavesh Naik sits down with Ben Greiner, founder of Forget Computers. Ben shares his insights on navigating smart growth, carving a strong brand-identity and laser focus, creating a committed company culture, and the power of effective communication in the tech industry. Learn how Ben navigated the complexities of the tech industry, built a customer-centric business, and executed a successful exit strategy. Understand the importance of redefining growth beyond mere revenue and how focusing on a niche market with a strong marketing message can set you apart from the competition. Gain valuable insights on:• The benefits of honing in on the customer challenges with smart branding• The power of company culture in driving business success• The benefits of transitioning to managed services• The pros and cons of mergers and acquisitions• The significance of planning an exit strategy early• Smart growth strategies for small businesses• Effective leadership in the tech sector• Adapting to changes in the business landscapeSome of the topics we explored include:• Building a niche business in the Apple ecosystem• Zeroing in on a target audience and evolution of marketing strategy• Developing a strong company culture and core values• Balancing growth with purpose and employee satisfaction• Overcoming challenges in the IT service industry• The importance of clear communication with clients and team membersBen discusses how he turned his passion for helping creatives with technology into a successful managed service provider. Learn about his unique approach to customer service, team building, and maintaining focus in a rapidly evolving industry. Whether you're an aspiring entrepreneur, a business leader, or simply curious about the inner workings of a successful tech company, this episode offers practical wisdom and inspiration. Tune in to explore how one CEO's journey can inform your own path to success in the ever-changing world of technology and business.Chapters:00:00:00 - Highlights00:01:26 - Introduction00:03:13 - The Genesis of 'Forget Computer'00:05:40 - Target Audience and Evolution of Marketing Strategy00:10:04 - Managed Services and Business Growth00:15:23 - The Why and the Human Element in Technology00:21:07 - Importance of Focus and Specialization in Business00:22:52 - Vision and Core Values in Business00:30:24 - Redefining Business Growth00:39:54 - Culture and Communication Challenges00:45:49 - The Exit Strategy and Lessons Learned00:51:53 - Advice for Aspiring Entrepreneurs00:53:26 - Pseudo vs Real Productivity in the Age of Technology~~~Music by Yrii Semchyshyn (Thank You!): https://www.patreon.com/yuriisemchyshyn~~~Show Notes and Deep Dive: https://www.awayre.com/smart-business-growth-company-culture/