Consumers, retailers, importers, producers all want sustainable products, but is anyone really ready to pay the price? "I don't think so," says Brazilian-Israeli food industry entrepreneur Celso Khalili. He adds that many people don't quite understand the multiple facets of sustainable products, especially when it comes to the food we eat. On this episode of FTTLG, we discuss ethical consumption and discover how food fraud undermines sustainability in the sector.

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