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The Bits You Don't See

#009 - Sean McKirdy - From Scotland’s Football Golden Boy to Building a Fitness Empire

Broadcast on:
28 Feb 2025

🔥 From Scotland’s Football Golden Boy to Building a Fitness Empire – The Untold Journey of Sean McKirdy

At 13, Sean McKirdy was Scotland’s next big football star. Training with Liverpool, Man United, Celtic, and making his professional debut for Hearts, his future looked set.

Then, in just 9 months, he was released – and had to rebuild his life from scratch.

Now, Sean has turned his setbacks into success, building Elevate98, one of Edinburgh’s top fitness businesses. In this brutally honest conversation, he opens up about:

✅ The pressure of being a teenage football prodigy

✅ How it all came crashing down so quickly

✅ The reality of life after football – and why so many struggle

✅ What he learned from elite football that helped him win in business

✅ The hardest moments of building his gym – including near financial collapse

✅ His biggest lessons on resilience, mindset, and reinvention

If you’ve ever had to start over, this episode is for you.

👇 Watch now and be inspired! 👇

🎧 Listen on the go:

📍 Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

📍 Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

📍 YouTube: https://www.youtube.com/@TheBitsYouDontSee

📲 Follow Sean McKirdy:

🔗 Instagram: https://www.instagram.com/seanmckirdy98

🔗 Gym: https://www.instagram.com/elevate98

🚀 Subscribe for more real, raw conversations you won’t hear anywhere else!

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YouTube Chapters (Timestamps)

00:00 - Intro – Sean McKirdy’s incredible journey

02:46 - The pressure of being Scotland’s golden boy

🏫 08:05 - Training at Liverpool, Man United & Celtic

📉 12:12 - The brutal reality of getting released from Hearts

🏋️‍♂️ 16:01 - Transitioning into fitness & business

💡 19:29 - Building Elevate98 – lessons from football to business

🔥 25:13 - The toughest moments of entrepreneurship

🤯 45:42 - The mindset shifts that changed everything

🚀 55:01 - What’s next for Sean & his business?

💬 1:09:43 - If he could do it all again… would he?

Why You Should Watch This Episode

This episode is a MUST-WATCH if you:

✅ Have ever felt lost after a setback

✅ Want to learn how elite athletes transition into business

✅ Are fascinated by the hidden struggles behind success

✅ Love raw, unfiltered conversations about resilience and reinvention

💭 What’s the biggest lesson you took from Sean’s journey? Drop your thoughts in the comments! 👇

🚀 Hit LIKE & SHARE with someone who needs this inspiration!