Kpopcast: for the best sounds & ideas in Kpop
The Bold Rebranding of NewJeans

Join the Kpopcast Slack: https://join.slack.com/t/kpopcast/shared_invite/zt-93kzxcv6-YNej2QkyY6vaPnhEQJxk0A
Chip in for the show: https://ko-fi.com/thekpopcast
HIT REPLAYS:
- JENNIE & Dominic Fike - Love Hangover (Official Video) https://youtu.be/23urWKmHS6o?si=MX7f5f_tSgy1kwQz
- 블라세(BLASÉ) - BLASÉOUL(G6) (Ft. 박재범, 쿠기 (Coogie), oygli) (Official Video) https://youtu.be/RRDuNfNWT28?si=MPDTB98tJQhb29Xe
- IVE 아이브 'ATTITUDE' MV https://youtu.be/38xYeot-ciM?si=pJDcdS2dLosw0Uj_
AI generated description:
In this episode, the hosts discuss the recent rebranding of K-Pop group New Jeans to NJZ, exploring the implications of this change from a publicity, legal, and historical perspective. They delve into the ongoing legal battles with their former label, ADOR, and how this situation reflects broader trends in the K-Pop industry. The conversation also highlights the significance of the recent press conference held by NJZ, where the members expressed their determination to move forward despite the challenges. The hosts speculate on the future of NJZ and the potential impact on artist rights within the K-Pop landscape, emphasizing the importance of authenticity and fan connection.
Chapters
00:00 Introduction to NJZ and K-Pop Dynamics
15:00 The Rebranding of New Jeans to NJZ
20:44 Legal Battles and Industry Precedents
25:02 Legal Strategies and Publicity Stunts
26:38 Historical Precedents in K-Pop Lawsuits
30:38 Brand Protection and Competitive Dynamics
34:26 Artist Recovery Post-Lawsuit
39:19 Control of Narrative in K-Pop
46:52 The Role of Media in Artist Image
52:37 Hypothetical Outcomes of Legal Battles
57:02 New Chapter
Hosted on Acast. See acast.com/privacy for more information.
- Broadcast on:
- 13 Feb 2025
Join the Kpopcast Slack: https://join.slack.com/t/kpopcast/shared_invite/zt-93kzxcv6-YNej2QkyY6vaPnhEQJxk0A
Chip in for the show: https://ko-fi.com/thekpopcast
HIT REPLAYS:
- JENNIE & Dominic Fike - Love Hangover (Official Video) https://youtu.be/23urWKmHS6o?si=MX7f5f_tSgy1kwQz
- 블라세(BLASÉ) - BLASÉOUL(G6) (Ft. 박재범, 쿠기 (Coogie), oygli) (Official Video) https://youtu.be/RRDuNfNWT28?si=MPDTB98tJQhb29Xe
- IVE 아이브 'ATTITUDE' MV https://youtu.be/38xYeot-ciM?si=pJDcdS2dLosw0Uj_
AI generated description:
In this episode, the hosts discuss the recent rebranding of K-Pop group New Jeans to NJZ, exploring the implications of this change from a publicity, legal, and historical perspective. They delve into the ongoing legal battles with their former label, ADOR, and how this situation reflects broader trends in the K-Pop industry. The conversation also highlights the significance of the recent press conference held by NJZ, where the members expressed their determination to move forward despite the challenges. The hosts speculate on the future of NJZ and the potential impact on artist rights within the K-Pop landscape, emphasizing the importance of authenticity and fan connection.
Chapters
00:00 Introduction to NJZ and K-Pop Dynamics
15:00 The Rebranding of New Jeans to NJZ
20:44 Legal Battles and Industry Precedents
25:02 Legal Strategies and Publicity Stunts
26:38 Historical Precedents in K-Pop Lawsuits
30:38 Brand Protection and Competitive Dynamics
34:26 Artist Recovery Post-Lawsuit
39:19 Control of Narrative in K-Pop
46:52 The Role of Media in Artist Image
52:37 Hypothetical Outcomes of Legal Battles
57:02 New Chapter
Hosted on Acast. See acast.com/privacy for more information.