Kristi Piehl has been a longtime friend and supporter of Sheletta and after much pursuit we were finally able to get her on the show. Kristi joins to talk about her son Alec and his recent cancer diagnosis. He has an extremely rare form of Ewing sarcoma. Kristi shares the steps leading to his diagnosis and how much support he and their family have received. They also get into the early releases of Super Bowl commercials and the marketing consideration behind it.