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Cold Email Outreach with Jeremy & Jack

#311 - Why We’re All Wrong About Open Rates

Broadcast on:
07 Jun 2023

Today Jeremy and Jack are doing an episode on OPEN RATES! Has everyone been doing open rates wrong? Jeremy brings his own conclusion on why open rates are a problem for cold outreach!

 

HERE’S WHAT WE COVER IN THIS EPISODE:

 

-Has the industry been doing open rates wrong?

-How open rates are currently viewed 

-Jeremy’s example of open rates being a problem

-Attribution of open rates

-Deliverability vs activity 

-Trailing time of open rates

-Is your open rate accurate?

-Why did it take so long to realize this problem?

-Is open tracking for deliverability okay?

-Buffering tools?

-A new word and method for this?

-Send in your questions for a rapid-fire episode! 

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Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at podcast@quickmail.io and it could be featured on the air!

 

Happy Cold Emailing!

Jeremy and Jack