How can you bring your B2B SaaS to the market?

Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups.

Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competitive edge. It includes specialized techniques for pricing products and services, sales and marketing channels, customer journeys, introducing new goods and services, and rebranding in a foreign market. Today's topic features Andrew Davies as we discuss the ideal marketing plan for your goods or services.

Key Timecodes

• (0:40) Introduction to today's topic and guest expert
• (1:38) Why you need to listen to today's guest Andrew
• (3:17) What is a go-to-market strategy (3:52) What needs to be in place before going to market
• (5:52) Mistakes companies often make with go-to-market
• (7:23) Strategies and processes for B2B SaaS business for go-to-market strategy
• (10:12) The role of Accounts-based marketing (ABM)
• (12:45) Differences between bootstrap and funded companies in implementing go-to-market
• (15:25) Challenges in go-to-market strategies
• (19:52) Different channels in your go-to-market strategy
• (23:09) Current go-to-market at his company, Paddle
• (25:49) "Balloon in space" payment system in space
• (27:13) Affiliate marketing in go-to-market strategy
• (28:40) Advice to beginner companies with 10k revenue on go-to-market strategy
• (30:02) Advice to established companies with 1 million revenue
• (31:54) Andrew's contact information

The show is hosted by Joran Hofman, founder of Reditus