Archive FM

Blank Page to Bestseller

Ep. 062 - What Goes in YOUR Brand?

Broadcast on:
18 Mar 2025

Biz Buzz Segment

Intro to Marketing

What does it take to market you book? 

It's never too early to begin to market your book and it's not too late start either! We talk about the entry-level marketing tactics that every authors should look at when marketing their book. 

Conversations with Colleen

Building Your Author Brand - Part 1

Colleen is back with a brand new Conversations with Colleen segment this month where she introduces a three-part series on building your author brand. In the first part of the series Colleen talks about lead generation and you can turn readers into rabid fans. 

One of the best ways to capture fans is through a landing page. Colleen talks about the different types of landing pages and how anyone can start with just a single webpage to grow their fandom. 

Below are a few links to landing pages that Colleen mentions in her segment.

Landing Page Example Links

Rachel Hollis' New Book

Sandy Phillips Kirkham Author Page

James Clear Lead Generation Page

Timestamp

Biz Buzz: Intro to Marketing (3:04)

Conversations with Colleen: Building Your Author Brand (14:22) 

The Author's Voice Links 

NOW ON SALE! - The Write Way: Conversations with Publishing Pros

Follow us The Author's Voice on social: Facebook Instagram - LinkedIn - Threads

Watch all of our Biz Buzz segments and more on YouTube

Learn more about The Author's Voice on our website: theauthorsvoice.org