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The Edward Show

Exact Match Domains (EMDs) May Not Be What People Think

Broadcast on:
23 Mar 2025

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral.

Domains like:

BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com

This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh

People thought it was the exact match domain.

People said Google lied and EMDs were effective.

Nobody challenged these findings… until now.

I don’t think it was the exact match domain.

Instead it is something that requires a dramatically lower time and money investment.

Something way easier…

Which anybody can do.

⭐️ Source: https://edwardsturm.com/articles/youtube-seo-emds-in-seo-instagrams-flagged-for-review-followers/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to a Controversial SEO Theory 00:17 Exact Match Domains (EMDs) 01:54 Case Study: The Black Friday Semrush Domain 03:24 Debunking the EMD Hype 04:42 Effective Keyword Targeting 06:53 Building a Brand Over EMDs 08:50 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#exactmatchdomains #searchengineoptimization #seohacks #seotips