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Balancing Work and Life For Entrepreneurship Success

Broadcast on:
15 Mar 2023

Success as an entrepreneur doesn't come easy. You have to be able to balance work and life while juggling a million other things. But it is achievable.

Join us for this episode of Push To Be More where Jim Martin from Align Digital shares the valuable lessons he's learnt while trying to find the elusive work-life balance and becoming a successful entrepreneur.

Here's some of the great stuff that we cover in this show:

  • Jim found it difficult to work as a marketer in Argentina, so he resorted to his family's book publishing business. After some time working there, Jim and his wife moved to New Zealand where he had to start from the bottom again.
  • After arriving in New Zealand, Jim was surprised by the amount of days off given to employees. With time he adapted well to the Kiwi lifestyle such that he can no longer imagine returning to a life with excessive working hours and no holidays.
  • He switched from agency life to an entrepreneurial life, as he could better manage his time and work on his terms. He has learned to check his ambitions and set achievable milestones.
  • Jim started his own business, Align Digital with partners he knew from the agency. However, when agencies weren't paying for their services and relationships between partners became strained, he dissolved the partnership and relaunched his company. To compete more effectively, he decided to build a team and expand his services.
  • Jim emphasizes that there is no one "magic bullet" to competing with younger individuals in the industry. Consistency is key--bringing a patient and long-term mindset can lead to success.
  • Jim regularly sets aside time for his family and friends. He also tries to spend special quality time with each of his kids. He has found that structuring his life around these regular activities gives him the sense of balance he needs.

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ABOUT JIM

Jim is a Communication Sciences graduate from Argentina who has found his passion for marketing and moved to New Zealand in search of the illusive work-life balance. He kickstarted his career at ACG Education, playing a role in growing the company to was later sold for 500M NZD. After this success, he moved on to an international marketing agency where he led a team of 16 and achieved remarkable growth. Jim then founded Align Digital, a consultancy that helps SMEs optimize customer journeys and conversions. Align Digital has assessed over 1000 sites and created 500 landing pages to date, and is now launching a new startup called 'Conversion Club' to train marketing teams.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.