In this inspiring episode of the Soul Powered Revolution Podcast, Coach Mo Faul welcomes marketing visionary Veronica Romney, author of the groundbreaking book "Identity Marketing." This isn't just another marketing conversation—it's a deep dive into how authentic identity transforms both business and personal power.

Born to Cuban immigrants who struggled to learn English, Veronica shares how a single word—"identity"—written on her bathroom mirror during her sister's cancer battle evolved into a revolutionary marketing framework now used by major brands like Burger King and the University of Utah. Her approach shifts marketing from manipulative "buy this" messaging to transformative "be this" invitations, creating deeper connections with audiences through identity alignment. The conversation reveals striking parallels between Mo's soul-powered coaching and Veronica's identity marketing approach—both helping women step fully into their authentic power rather than dimming their light. Veronica candidly discusses the vulnerability of creating something meaningful, navigating self-doubt, and the courage required to stand in your authentic identity despite others' discomfort.

This episode offers profound insights for professional women, marketers, and leaders seeking to align their work with their deepest values. Whether you're looking to transform your career, build a more authentic brand, or simply show up more powerfully in the world, Veronica's identity marketing revolution provides the framework for meaningful change that starts from within.