"When I say 'Make America Great Again', everybody probably cringes and I do too, but we have to learn from that. That is actually how the brain works. It works through being exposed to the repetition of simple, easy-to-understand messages that have an emotional, moral aspect. That's how the brain learns. It doesn't learn from facts. It doesn't learn from figures. It doesn't learn from policy pronouncements. And it certainly doesn't learn from complexity."

Broadcast on:

03 Aug 2023