What happens when global leaders in sport, fitness, and investment sit down to connect the dots? In this episode, Grace McNamara is joined by Emma Mason Zwiebler (CEO of the World Federation of the Sporting Goods Industry) and Ross Stewart Campbell (Founder of Beyond Active) to discuss why physical activity is not just a public health issue—it’s a business-critical imperative.

Together, they explore the role of government policy, investment, and industry collaboration in shaping the future of health and fitness. They also break down how businesses, from sporting goods to fitness operators, can step up to drive movement and activity globally.