In this episode, Grace McNamara hosts Julie Ann James and Bryan O’Rourke to explore the intersections of franchising, business strategy, aquatics, and leadership. They provide a deep dive into franchising, leadership, and the potential of aquatics in health and fitness. Julie Ann and Bryan share real-world insights on business strategy, industry shifts, and cultural adaptation, making this a must-listen for anyone interested in the intersection of business, sport, and innovation.