In this episode of Connecting the Dots, titled Unlocking Female Consumer Trends: Data Insights for the Fitness Industry, Grace McNamara hosts a dynamic conversation with Susanne de Schepper, co-founder and COO of The Collective, and Utku Toprakseven, a data-driven innovator in physical activity and health.

Together, they explore how the fitness and wellness industry can better understand and serve female consumers. From actionable data insights on women’s participation post-COVID to the critical need for diversity at the leadership level, this episode unpacks the strategies and opportunities that can drive both social impact and business growth.

Key questions answered in this episode include:

• How can the industry unlock female purchasing power through better data insights?

• What leadership lessons from sports can drive inclusivity and innovation in business?

• Why is understanding life-stage needs—like pregnancy, menopause, and healthy ageing—key to engaging female consumers?

• How can fitness operators embrace hybrid activity models to remain central to consumers’ lifestyles?

Join the conversation as the guests highlight data-driven opportunities to connect physical activity with health outcomes and female leaders' critical role in shaping the industry's future.