Storytelling isn’t just an art—it’s a connection. In this segment, Brandi and MacKenzie Green break down why storytelling is essential for building personal and professional brands in today’s content-driven world. Learn how identity shapes storytelling, what makes brands like Duolingo and Liquid Death shine, and why being authentic is the ultimate marketing advantage. GUEST RESOURCES  MacKenzie Green IG | @missusa2mba  TikTok | @kenziekeymag  Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/  LinkedIn | https://www.linkedin.com/in/brandirand/  HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG:  instagram.com/heragencypod/  Her Agency is produced by EPYC Media Network