How do you turn your personal brand into cultural currency? In this segment , Courtney Richardson reflects on a career-defining moment: leading a powerful campaign with Megan Thee Stallion centered on Black women, mental health, and vulnerability. From being the only Black woman at the table to flawlessly executing campaigns for Nike, Hulu, and BET, Courtney shares her journey of leveraging agency, building an authentic personal brand, and staying true to herself while navigating the world of big brands. Tune in for lessons on owning your story, embracing vulnerability, and standing out in your career. GUEST RESOURCES  Courtney Richardson  IG | @doitforthebrand MoNA site | themona.com  Portfolio |.doitforthebrand.com  Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/  LinkedIn | https://www.linkedin.com/in/brandirand/  HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Her Agency is produced by EPYC Media Network