Don’t talk about it, be about it. Easier said than done? In a time when everyone seems to be virtue signaling about something, what impact does this have on the returns of companies?  George G talks about new research on the use of trust words in 10ks and how that impacts the returns of companies, as well as how much attention those companies receive from the SEC! Did you get anything out of this episode? Do us a solid and leave a review: https://ratethispodcast.com/alignedmoneyshow  Learn more and engage at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, YouTube and Facebook.  Buy George G a coffee (he loves coffee) https://www.buymeacoffee.com/lifeblood Have George G speak https://moneyalignmentacademy.com/speaking/  Financial literacy and wellness for individuals, families, and companies https://moneyalignmentacademy.com/  Find George G’s books here https://amzn.to/3R2gIhH  The Aligned Money Show is the podcast for Money Alignment Academy, copyright 2024.