In this episode of SEO On Air, host Aaron sits down with Meshach Weber to discuss the intersection of behavioral science, cognitive empathy, and digital marketing. They dive into how Firebrand was founded, the challenges faced in its early days, and the evolving landscape of online engagement. Meshach shares insights on how understanding human behavior can help create more meaningful digital experiences, improve decision-making, and drive engagement. Tune in to explore the psychology behind SEO, the impact of AI on content quality, and how businesses can adapt to changing consumer behaviors.