SEO is often misunderstood, but in this episode, we’re setting the record straight. We explore SEO myths, the rise of AI-generated content, and how businesses can adapt to constant changes in search rankings. Our guest, Brook Shepard, Founder & CEO of Mason Interactive, shares real-world examples of SEO successes and failures, plus tips on how to make data-driven decisions for long-term success. Whether you’re new to SEO or looking to refine your strategy, this episode will give you the clarity you need.