In this episode of SEO On-Air, host Aaron Basil sits down with Don Elliot, President and Managing Partner at Gravitate, to delve into the art and science of leading and managing a business in the ever-evolving digital marketing industry.

As the economy shifts, what are the effective strategies businesses have adopted? How does one inspire a team to produce top-quality work consistently? Don shares his insights on these topics, and discusses his approach to setting team goals, handling challenging team members, and making tough decisions.

They also dive into the evolution of design in digital marketing, the importance of user experience for SEO, and how to stay abreast of the latest trends.

Don't miss the conversation around the variations of agency models, their differentiation strategies, and the evolution of agency models over time.

Tune in to this enlightening conversation and don't forget to subscribe!