Welcome to SEO On-Air! In this enlightening episode, Aaron Basil interviews Travis McKnight, Content Strategy Architect at Portent, to reveal the secrets of auditing and revamping content for outstanding performance. Get ready to unleash the power of content marketing, non-profit marketing, cross-team collaboration, and more!

📚 Ready to audit and revamp your content for remarkable results? Learn from Travis McKnight! 📚

In this episode, Travis McKnight dives into:

1) Leveraging sales insights to create conversion-focused content
2) Using storytelling and data-driven strategies to captivate your audience
3) Essential tips for auditing existing content for better performance
4) Identifying content gaps, optimizing metadata, and maximizing content impact

Explore the implications of AI-generated vs. human-generated content and discover how to maintain a human touch in an increasingly automated world. Travis offers his unique perspective on the challenges and opportunities posed by AI in content creation.

Don’t miss this chance to gain expert knowledge from a content strategy specialist. Hit play now and uncover the secrets to auditing, revamping, and optimizing your content for exceptional performance!