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Who Cares?

The #1 Reason Clients Don’t Trust You (And How to Fix It)

In this episode of Who Cares? Podcast, Jeff Jackel and Jay O’Brien break down the critical importance of taking the lead in business, sales, and client relationships. Too many professionals act as order takers rather than authoritative guides, and that’s exactly why they struggle to stand out in saturated industries like real estate, finance, and consulting.
Broadcast on:
28 Mar 2025


 @harvardbusinessreview  found that 57% of customers are more loyal to brands that set clear expectations upfront—and that number is likely even higher when dealing with one-on-one service-based businesses like real estate agents, financial advisors, and consultants. 

 

💡 What We Cover in This Episode: 

✔️ Why too many professionals dilute their value by being available 24/7. 

✔️ The power of limiting choices to make decision-making easier for your clients. 

✔️ How setting expectations early creates loyalty, trust, and seamless transactions. 

✔️ The hidden psychology behind why customers prefer to be led, not to lead. 

✔️ Why “more options” actually leads to lower satisfaction (The Ice Cream Store Experiment). 

✔️ The difference between being a leader vs. an order taker in your business. 

✔️ How creating a branded process (like “The J Method”) gives you an instant edge. 

 

STOP Being a Commodity – Stand Out by Leading with Confidence! Many service providers blend into the crowd because they don’t take control of the customer experience. But when you challenge your clients, provide clear leadership, and guide them through the process, you instantly establish yourself as the authority. 

 

🎯 TAKE ACTION TODAY: 

✅ Identify one way you can take the lead in your client interactions. 

✅ Eliminate unnecessary choices—streamline the decision-making process. 

✅ Create a simple, proprietary system that makes your service unique. 

✅ Set clear expectations upfront to prevent confusion and frustration.

✅ Do something unexpected that adds value outside your core service. 

 

👥 Join the Conversation! 

Have you ever worked with a business that made decision-making EASY? What’s one way you take the lead in your industry? Drop a comment below! 👇

 

🔔 Don’t forget to like, subscribe, and turn on notifications so you never miss an episode of Who Cares? Podcast!

 

Connect With Us: 

📩 Business Inquiries and Questions: whocares@clientgiant.com 

🔗 Website: https://www.clientgiant.com/ 

📸 Instagram: https://www.instagram.com/theclientgiant/ 

📘 Facebook: https://www.facebook.com/theclientgiant 

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

In this episode of Who Cares? Podcast, Jeff Jackel and Jay O’Brien break down the critical importance of taking the lead in business, sales, and client relationships. Too many professionals act as order takers rather than authoritative guides, and that’s exactly why they struggle to stand out in saturated industries like real estate, finance, and consulting.