Broker's Blueprint

Prospecting, Cold Calling & Winning in Philadelphia Real Estate W/ Joe Clearly

Broadcast on:: 02 Apr 2025

Success in real estate comes down to relationships, persistence, and strategy. In this episode of Broker’s Blueprint, Nick Giganti and Martino Picariello sit down with Joe Cleary, a seasoned real estate broker who has closed over $70 million in deals by mastering the art of cold calling, business development, and investment sales.

Joe shares how he transitioned from the delivery business to commercial real estate and multi-family investing, using targeted prospecting, data-driven lead generation, and strategic relationship-building to uncover the best deals in Philadelphia. Whether you're a new agent or an experienced investor, this episode is packed with proven techniques to level up your deal flow and close more transactions.

📈 Key Takeaways:

✅ How to build targeted real estate lists to find off-market deals

✅ Cold calling strategies that actually get property owners to pick up the phone

✅ Why data-driven prospecting is the key to finding motivated sellers

✅ How experienced brokers create long-term relationships for repeat business

✅ Breaking into commercial real estate—strategies for multi-family & industrial deals

✅ How to structure offers & negotiate with sellers in today’s market

✅ Why many deals fall apart—and how to keep them on track

💰 Whether you're a broker, real estate investor, or business owner, this episode delivers expert insights on sales, prospecting, and structuring winning deals.

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