Success Beyond Borders
AI and Global Media Revenue Streams (S02E12)

This week on Success Beyond Borders, we dive into the crucial topic of navigating AI-driven global revenue streams in the media and entertainment industry.
Despite advancements in AI and technology, media companies are still facing challenges in achieving consistent and predictable revenue growth across diverse global markets. We explore why revenue sometimes seems to "vanish" in certain regions, echoing issues from the era of Hollywood blockbusters.
This episode unpacks the idea that technology alone is not the solution. Instead, we delve into the importance of revenue growth management and the need for a strategic approach to monetizing AI-driven solutions like cloud platforms, dynamic ad serving, and advanced production tools in different markets.
We discuss how AI is already being practically applied in the media industry, from automated metadata tagging and predictive orchestration of content to personalized recommendations. However, the episode emphasizes that a one-size-fits-all approach, even with sophisticated AI for content localization, can lead to lost revenue if local cultures, tastes, and monetization models are not carefully considered. We highlight the necessity of balancing the efficiency of AI with the human touch and a deep understanding of market nuances.
Finally, we touch upon potential solutions like fractional sales leadership and market-specific advisory services that can help companies bridge the gap between technology and market reality to unlock hidden revenue potential. Join us to understand why combining cutting-edge AI with a solid global revenue strategy is essential for success in today's media landscape.
To learn more visit https://ngulam.com/
- Broadcast on:
- 01 Apr 2025
This week on Success Beyond Borders, we dive into the crucial topic of navigating AI-driven global revenue streams in the media and entertainment industry.
Despite advancements in AI and technology, media companies are still facing challenges in achieving consistent and predictable revenue growth across diverse global markets. We explore why revenue sometimes seems to "vanish" in certain regions, echoing issues from the era of Hollywood blockbusters.
This episode unpacks the idea that technology alone is not the solution. Instead, we delve into the importance of revenue growth management and the need for a strategic approach to monetizing AI-driven solutions like cloud platforms, dynamic ad serving, and advanced production tools in different markets.
We discuss how AI is already being practically applied in the media industry, from automated metadata tagging and predictive orchestration of content to personalized recommendations. However, the episode emphasizes that a one-size-fits-all approach, even with sophisticated AI for content localization, can lead to lost revenue if local cultures, tastes, and monetization models are not carefully considered. We highlight the necessity of balancing the efficiency of AI with the human touch and a deep understanding of market nuances.
Finally, we touch upon potential solutions like fractional sales leadership and market-specific advisory services that can help companies bridge the gap between technology and market reality to unlock hidden revenue potential. Join us to understand why combining cutting-edge AI with a solid global revenue strategy is essential for success in today's media landscape.
To learn more visit https://ngulam.com/