In this episode of Who Cares? Podcast, Jeff Jackel and Jay O’Brien break down how the Law of Reciprocity can transform your business, increase referrals, and build unshakable client loyalty. 

💡 What We Cover in This Episode: 

✔️ The simple psychology behind why generosity = more business. 

✔️ How a $5 favor turned into a $120 restaurant bill—and what that teaches us about reciprocity. 

✔️ The difference between selfless giving and manipulative marketing tactics. 

✔️ Why most businesses lose their best customers without realizing it. 

✔️ How focusing on client experience vs. lead generation creates long-term revenue. 

✔️ The tiny, thoughtful gestures that leave a lasting impact. 

✔️ Why successful business owners build relationships, not just transactions. 

🔥 Want More Business? Start Giving Without Expectations! 

If you’re constantly chasing new leads but failing to nurture your existing relationships, you’re leaving massive opportunities on the table. When you take the time to go beyond what’s expected, people naturally want to reciprocate—whether that’s through referrals, loyalty, or unexpected opportunities. 

🎯 TAKE ACTION TODAY: 

✅ Identify one way you can unexpectedly surprise a client or customer. 

✅ Follow up with past clients in a way that isn’t transactional. 

✅ Give without expecting anything in return—and watch what happens. 

✅ Stop treating client experience like a “campaign” and start making it your business philosophy.