Cheyenne Beam is a public relations executive with over nine years of experience in music, entertainment, lifestyle, and fashion. Based in New York, he has led PR campaigns for top artists at Interscope and Island Records, including Rae Sremmurd, Swae Lee, Willow Smith, Toni Braxton, and Jessie Reyez. Specializing in brand strategy, media relations, and crisis management, he continues to drive impactful campaigns and build lasting brand equity.

Connect with Cheyenne Beam!

https://www.instagram.com/cheyennebeam

CHAPTERS:

0:00 - Introduction

0:56 - Meet Cheyenne Beam

2:18 - Cheyenne shares his journey from launching a bow tie company to entering the PR industry

7:48 - Cheyenne explains why he stopped his bow tie company

9:27 - Cheyenne shares his thoughts on Timothée Chalamet's outfit upon his promotional tour for his Bob Dylan movie

10:14 - Were Brad Pitt’s uniquely styled outfits during his divorce from Angelina Jolie intentional for PR?

11:43 - Behind-the-scenes insights on PR during campaigns and promotional tours

13:13 - How a publicist assists with press and podcast outreach during event promotions

15:33 - How to start working in the PR industry from scratch

18:47 - How PR professionals build relationships with the media, press, and writers

20:47 - Cheyenne shares his experience as a freelancer after leaving Interscope Records

22:46 - PR strategy for getting artists into mainstream publications

24:53 - Can an artist get into Vogue magazine without the help of PR?

27:20 - How a publicist starts and grows with an artist throughout their career

29:05 - The combination of PR strategies and social media presence to achieve an artist's success

30:54 - Why it’s important to combine social media presence with journalism

32:56 - Cheyenne shares the publicists who inspire him: Chris Chambers and Yvette Noel-Schure

35:43 - Behind-the-scenes: How does PR expert Chris Chambers works with his clients

36:53 - Cheyenne shares behind-the-scenes PR work at major red carpet events like the Oscars and Grammys

39:35 - How publicists handle having multiple clients at the same event

41:21 - Publicist pitches vs. Direct invitations: How are guests chosen for major events like Grammys?

42:46 - Do celebrities choose their interviews or follow publicist recommendations?

45:02 - Podcast vs. television: Are podcasts the new go-to for campaign runs?

46:30 - Cheyenne explains why even successful artists like Beyoncé and Drake need a publicist

49:31 - PR's role in handling paparazzi harassment and negative media coverage

53:42 - Cheyenne's thoughts Michael Jackson's PR spin during his slander controversy

55:03 - Cheyenne shares his thoughts on the "No statement or disappear for 6 months" media avoidance strategy

56:05 - Kourtney Kardashian & Mason Disick controversy: Do celebrities create media distractions to hide the truth?

58:33 - Cheyenne’s thoughts on the Smith family controversy during Red Table Talk

1:00:50 - Cheyenne shares behind-the-scenes moments from Jessie Reyez's album promotions

1:03:23 - Cheyenne discusses PR strategies used during Jessie Reyez's album promotions

1:05:02 - Cheyenne shares how they helped Jessie Reyez reach diverse media outlets when promoting her music

1:08:44 - Do PR firms give new employees access to industry contacts, or do they have to build their own?

1:10:02 - Cheyenne shares how freelance publicists acquire new clients and reconnect with old ones

1:10:47 - Cheyenne provides email subject line tips for media outreach

1:11:41 - How do publicists coordinate press tours for celebrities like Beyoncé?

1:12:46 - Cheyenne shares his thoughts on Kanye using Twitter to promote his new albums

1:14:12 - Has Cheyenne been able to merge his passion for music, fashion, and film into his PR work?

1:16:37 - Staying ahead of fashion trends vs. sticking to classic style

1:18:25 - Cheyenne’s recent life discoveries

1:19:54 - Cheyenne’s personal goals for the next six months

1:21:56 - Connect with Cheyenne

1:22:42 - Outro