Bill Allen shares his journey from being a test pilot to becoming a successful real estate investor. He started by buying rental properties and gradually transitioned into flipping houses. Despite facing challenges and setbacks, he persevered and built a thriving business. Two key lessons he learned were the importance of hiring and delegating tasks to a team, and the need for hard work and dedication. He also emphasizes the significance of maintaining a healthy work-life balance and renewing contracts with loved ones. The conversation explores the importance of involving your partner in decision-making and the value of building both an active income machine and a net worth through assets. It also delves into the concept of creating a comprehensive financial model for a wholesaling business, focusing on the key metric of the return on marketing investment. The conversation emphasizes the significance of tracking data and understanding the effectiveness of different marketing channels. It also highlights the importance of having a strong sales team and the need for salespeople to self-generate leads to drive down costs and increase their commission percentage. In this conversation, Bill Allen and Rob Chevez discuss various topics related to real estate investing and entrepreneurship. They touch on commission structures, marketing budgets, scaling flipping businesses, and the importance of building vertically integrated companies. They also talk about the Kids Who Flip TV show that Bill is working on, which follows young entrepreneurs in the real estate industry. Bill shares insights into his software, In The Room, which helps optimize live events and capture valuable data. Overall, the conversation provides valuable insights and advice for real estate investors and entrepreneurs.