Archive FM

Craft to Career

Why You Need an Email List (and How to Make It Work for You)

Broadcast on:
11 Apr 2025

Let’s talk about email lists—why you need one, how to grow it, and what to actually send. I’ll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I’ll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter.

In this episode, you’ll learn:

  • Why email is more powerful than social media (when done right)

  • How to pick an opt-in that attracts the right people

  • The real secret to writing emails people actually enjoy

  • My go-to email content ideas when I’m not sure what to say

  • How to get started with my course, FloDesk Made Easy

Resources mentioned: