Salvatore Reina of Francesca Pizza and Pasta joins the show to discuss how his shops attack marketing (2:52). Reina explains why he has rarely spent money on advertising and where he would rather invest his money. He also discusses how his mindset has changed in the 17 years he has been running a pizza place—and why your numbers are of utmost importance. Episode 18 of Peel (Sal’s first podcast appearance): https://www.pmq.com/podcast/episode-18-salvatore-reina-of-francesca-pizza-and-pasta/ Pizza Power Forum: pizzapowerforum.com