Marketing 100 Ep. 57 - John and Kayle of The Salon Business welcome back Daniela Woerner, host of the Spa Marketing Made Easy Podcast and founder and CEO of Addo Aesthetics ( @addoaesthetics ) to share her secrets to gift card marketing tips and tactics. She shares her favorite tips for gift card discounts and value-adds, paying yourself back with liability accounts, and breaks down her step by step guide to vouchers for a little extra word of mouth marketing. Get Daniela's free spa capacity calculator spreadsheet: https://offers.addoaesthetics.com/spa-capacity-calculator Learn more about Daniela, Spa Marketing Made Easy, and Addo Aesthetics: Addo Aesthetics: https://www.addoaesthetics.com/ Spa Marketing Made Easy Podcast: https://www.addoaesthetics.com/podcast/ Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3azs2aem Want to see the video? See our pretty faces every week on YouTube