Strategy isn’t just a step in the process—it’s the foundation that holds everything together. In this segment, Brandi sits down with Alicia Harris, Group Strategy Director at Translation, to break down the true role of strategy in creative work. They discuss how strategy shapes storytelling, why a strong strategist is an essential creative partner, and how trust between strategists and creatives leads to game-changing campaigns. Alicia also shares her personal experiences navigating the industry, building relationships, and ensuring that strategy isn’t just a presentation—it’s a through line that stays strong from start to finish. If you’ve ever wondered how strategy fuels creativity and why it’s essential to build trust within your team, this segment is for you. GUEST RESOURCES  Alicia Harris  IG | @aliciamharris Linkedin | @aliciaalexis  Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/  LinkedIn | https://www.linkedin.com/in/brandirand/  HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG:  instagram.com/heragencypod/  Her Agency is produced by EPYC Media Network