Making Cents
Escaping the broken 9-5: How Rosie McCarthy went from poverty to a $3m business, then burned it all down

Welcome to Making Cents, the podcast for people who want financial freedom without giving up their coffee, supported by our lovely friends at Kiwibank.
I’m Frances Cook, an independent financial journalist and fellow financial freedom seeker who makes money simple for you.
How much money would it take for you to abandon your morals?
Or sell something that you didn’t really believe in anymore?
That’s the question that today’s guest Rosie McCarthy had to ask herself. She’d built up a career coaching business, Badass Careers, and was making over a million dollars in sales a year.
And yet, as it progressed, she got disillusioned.
She had ringside seats to exactly how bruising the world of work was becoming, and she wasn’t sure she wanted to encourage people into the corporate grind anymore.
Instead, she was becoming more convinced of self-employment, and entrepreneurship, as the path to help people find financial freedom while still living a life that they found rewarding.
So she decided… time to shut it all down, and start again.
To leap into the unknown, stop being a career coach, and instead help people build a business for themselves.
So why has the world of work turned so toxic, and should we all become our boss? Let’s talk about it.
Links
Follow Frances Cook on Facebook, Instagram and TikTok, or join the Money Memo newsletter for a free weekly money tip in your inbox each week.
Hosted on Acast. See acast.com/privacy for more information.
- Broadcast on:
- 13 Apr 2025
Welcome to Making Cents, the podcast for people who want financial freedom without giving up their coffee, supported by our lovely friends at Kiwibank.
I’m Frances Cook, an independent financial journalist and fellow financial freedom seeker who makes money simple for you.
How much money would it take for you to abandon your morals?
Or sell something that you didn’t really believe in anymore?
That’s the question that today’s guest Rosie McCarthy had to ask herself. She’d built up a career coaching business, Badass Careers, and was making over a million dollars in sales a year.
And yet, as it progressed, she got disillusioned.
She had ringside seats to exactly how bruising the world of work was becoming, and she wasn’t sure she wanted to encourage people into the corporate grind anymore.
Instead, she was becoming more convinced of self-employment, and entrepreneurship, as the path to help people find financial freedom while still living a life that they found rewarding.
So she decided… time to shut it all down, and start again.
To leap into the unknown, stop being a career coach, and instead help people build a business for themselves.
So why has the world of work turned so toxic, and should we all become our boss? Let’s talk about it.
Links
Follow Frances Cook on Facebook, Instagram and TikTok, or join the Money Memo newsletter for a free weekly money tip in your inbox each week.
Hosted on Acast. See acast.com/privacy for more information.