In this episode of "Counsel That Cares," Healthcare Transactions attorney Morgan Ivey and Skytale Group President and Head of Consulting Annie Robertson Hockey discuss the rapidly expanding medical spa (med spa) and aesthetics industry. The episode highlights the significant growth of the med spa market, estimated at $16.5 billion in 2023 and projected to reach $45 billion in 2025, driven by increasing consumer demand for non-invasive procedures such as injectables. Ms. Ivey and Ms. Robertson Hockey share insights into the factors contributing to this growth, including changing demographics, the attractiveness of the cash-pay model and advancements in technology. Additionally, they discuss the importance of regulatory considerations and the potential for consolidation in this fragmented market, while emphasizing the need for businesses to adapt their strategies in the face of evolving consumer behaviors and operational challenges.