Caleb Ralston is a content strategist and creative consultant who has worked with top industry names like Gary Vee and Alex Hormozi. Now running his own consulting firm, Caleb helps entrepreneurs and creators build powerful personal brands, scalable content systems, and high-performing teams.

Connect with Caleb Ralston!

https://www.instagram.com/calebralston

https://www.youtube.com/@CalebRalston

https://www.tiktok.com/@caleb_ralston

Visit Caleb's Website to learn more!

https://www.calebralston.com

CHAPTERS:

0:00 – Introduction

0:57 – Meet Caleb

2:17 – Discovering Caleb via Gary Vee & Hormozi

3:30 – Starting his consulting firm

5:36 – Handling discovery calls

7:29 – Explaining his offers

9:28 – Lead sources

11:26 – Building brand, team & systems

14:04 – Pros & cons of niching down

16:46 – Audience connection & interest stacking

20:07 – Expanding topics with expertise

22:52 – Andy on shifting from eCom to vlogs

26:55 – Repurposing vs. creating new content

29:35 – Why he prefers quality over quantity

33:10 – Standing out as a creator

36:33 – Using 1of10.com to find content ideas

38:41 – Building a name for himself

40:14 – Content compounding over time

41:18 – Evergreen = principles, not tactics

43:33 – Value bait vs. clickbait

45:07 – Value/min vs. retention packaging

50:12 – Free content vs. niche focus

52:42 – Mass appeal = high-ticket conversions

55:09 – Mr. Beast vs. dual-purpose content

56:56 – Posting priorities: YT, IG, LinkedIn, pods

59:25 – Building a consistent content identity

1:01:24 – Scaling with editors

1:03:57 – In-house vs. offshore editors

1:09:18 – Calibrating creative vision

1:15:29 – Editor training pipeline

1:17:57 – Working side-by-side with team

1:20:35 – Testing short-form formats

1:22:38 – Intuition + data in content

1:25:31 – Measuring performance

1:27:29 – Creating his 5–6 hr free course

1:30:46 – Investing $15K into content

1:34:21 – Creating rewatchable content

1:37:38 – Broad vs. specific content for high-ticket

1:39:41 – One vs. multiple content channels

1:41:14 – Managing multiple channels

1:43:06 – Leila vs. Alex content goals

1:44:22 – Hybrid team advantages

1:49:10 – Copying & iterating to find your taste

1:56:26 – Being the “older brother” to your audience

1:57:51 – Removing what doesn’t work

2:01:32 – Viral vs. niche for high-ticket

2:03:09 – Is viral key for low-ticket sales?

2:05:08 – Running an agency while creating content

2:07:37 – Staying grounded as a creator

2:10:10 – Content ideas for retired founders

2:11:22 – Why Gary gets fewer views than Hormozi

2:13:50 – Helping build brands but doubting own

2:15:51 – How he met Trevor

2:18:35 – Building agency in his team

2:21:02 – Long hours at Gary’s team

2:22:42 – From Gary → Hormozi → his own path

2:24:59 – Thoughts on AI content & brand focus

2:25:53 – Recent personal discoveries

2:27:00 – 6-month personal goals

2:28:22 – Key takeaway from shadowing Gary & Alex

2:29:19 – Connect with Caleb

2:29:56 – Outro